LATEST NEWS & ANALYSIS ON VIRTUAL REALITY

AGENCY
Ogilvy: aims to translate 'emerging technologies into relevant and accessible creative experiences'

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

November 25, 2022
Ben Bold
AGENCY
Emil Bielski, UK managing director of Croud

In defence of Meta

November 07, 2022
Emil Bielski
BRANDS
Snap and HBO Max: the AR dragons can be seen in locations including London and Los Angeles

House of the Dragon: HBO Max unleashes fire-breathing beasts using Snap AR tech

August 19, 2022
Ida Axling
AGENCY
Braams: Web3 should be about trust and collectivism

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

April 07, 2022
Ben Bold
AGENCY
Morten Grubak

The metaverse can be a creative renaissance

March 22, 2022
Morten Grubak
AGENCY
Five opportunities for marketers in the metaverse

Five opportunities for marketers in the metaverse

March 09, 2022
Matt Willifer
AGENCY
Campaign podcast: How brands can make the most of the metaverse

Campaign podcast: How brands can make the most of the metaverse

Promoted

February 14, 2022
AGENCY
VCCP: flying high with new virtual office

VCCP flies higher into metaverse with opening of Roblox office

February 02, 2022
Shauna Lewis
The Information
AGENCY
'I'm not here to do a quick flip': Blippar's turnaround CEO Faisal Galaria eyes AR boom

'I'm not here to do a quick flip': Blippar's turnaround CEO Faisal Galaria eyes AR boom

July 03, 2020
Omar Oakes
AGENCY
Welcome to the new age of mankind: the age of story-living

Welcome to the new age of mankind: the age of story-living

November 12, 2018
Sarah Golding
MEDIA
Zuckerberg defends free speech on Facebook with Holocaust denial example

Zuckerberg defends free speech on Facebook with Holocaust denial example

July 19, 2018
Daniel Farey-Jones
AGENCY
R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

June 13, 2018
Emily Tan
AGENCY
Ford's VR experience convinced 91% of drivers and cyclists to change their behaviour

Ford's VR experience convinced 91% of drivers and cyclists to change their behaviour

June 06, 2018
Emily Tan
AGENCY
Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018

Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018

June 05, 2018
Gracie Page
BRANDS
HP shows off printer capabilities with an AR app that places virtual photo frames in the home

HP shows off printer capabilities with an AR app that places virtual photo frames in the home

May 04, 2018
Emily Tan
BRANDS
Meet the 'Puggerfly' Three's new virtual pet and data mascot

Meet the 'Puggerfly' Three's new virtual pet and data mascot

April 25, 2018
Emily Tan
BRANDS
The untapped potential of AR is finally ready for brands to truly use

The untapped potential of AR is finally ready for brands to truly use

April 25, 2018
Emily Tan
BRANDS
Snapchat launches shoppable AR Lenses

Snapchat launches shoppable AR Lenses

April 18, 2018
Simon Gwynn
AGENCY
This VR project will immerse people with dementia in the happy summer of England's World Cup win

This VR project will immerse people with dementia in the happy summer of England's World Cup win

April 09, 2018
Brittaney Kiefer
BRANDS
Audio AR: The beginning of the end for smartphones?

Audio AR: The beginning of the end for smartphones?

March 14, 2018
Matt Dyke
BRANDS
What marketers need to know about the launches at MWC 2018

What marketers need to know about the launches at MWC 2018

March 02, 2018
Tom Jackson
BRANDS
So, how did VR work for the Winter Olympics?

So, how did VR work for the Winter Olympics?

March 02, 2018
James Venn
BRANDS
Royal British Legion uses AR to turn commemorative pins into a storytelling experience

Royal British Legion uses AR to turn commemorative pins into a storytelling experience

February 16, 2018
Emily Tan
AGENCY
Kantar's new retail consultancy launches tech tool that combines VR and data

Kantar's new retail consultancy launches tech tool that combines VR and data

February 05, 2018
Emily Tan
BRANDS
It's time to embrace the healing power of the 'overview effect'

It's time to embrace the healing power of the 'overview effect'

February 05, 2018
Tracey Follows
BRANDS
Samsung at CES: the company has showcased a start-up initiative at the event

The 'designer's eye' view on CES 2018

January 11, 2018
Matthew Cockerill
BRANDS
AR will be the next big battle in tech innovation this year

AR will be the next big battle in tech innovation this year

January 10, 2018
Jerry Daykin
AGENCY
The year ahead for advertising agencies: expect more disruption and a creative renaissance

The year ahead for advertising agencies: expect more disruption and a creative renaissance

January 09, 2018
Chris Hirst
BRANDS
Sega to launch VR experiences in Japanese gaming centres

Sega to launch VR experiences in Japanese gaming centres

December 22, 2017
Gurjit Degun
BRANDS
Nine key themes retail marketers need to know about in 2018

Nine key themes retail marketers need to know about in 2018

November 23, 2017
Matt Truman
AGENCY
Thoughts on AI, mixed reality and diversity from Web Summit

Thoughts on AI, mixed reality and diversity from Web Summit

November 16, 2017
Sam Carrington and Francisco Jordao
BRANDS
Snapchat and Shazam team up for Stranger Things AR lens

Snapchat and Shazam team up for Stranger Things AR lens

October 27, 2017
Emily Tan
MEDIA
Facebook slashes Oculus prices

Facebook slashes Oculus prices

October 13, 2017
Babar Khan Javed
BRANDS
Microsoft teams up with Jaunt and Cirque du Soleil director McDonald for VR interactive film

Microsoft teams up with Jaunt and Cirque du Soleil director McDonald for VR interactive film

October 05, 2017
Emily Tan
BRANDS
Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products

Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products

October 04, 2017
Emily Tan
BRANDS
What the latest VR breakthroughs mean for brands

What the latest VR breakthroughs mean for brands

September 27, 2017
Matt Vernon-Clinch
BRANDS
Bacardi and Virgin Atlantic create VR cocktail experience

Bacardi and Virgin Atlantic create VR cocktail experience

September 12, 2017
Gurjit Degun
AGENCY
How to be a VR director

How to be a VR director

September 05, 2017
Brittaney Kiefer
AGENCY
Cannes favourite Sea Hero Quest returns in VR

Cannes favourite Sea Hero Quest returns in VR

August 29, 2017
Simon Gwynn
BRANDS
Chevrolet adopts augmented-reality showroom

Chevrolet adopts augmented-reality showroom

August 29, 2017
Staff
BRANDS
The real reason Carlsberg used holography to put its dead founder on stage

The real reason Carlsberg used holography to put its dead founder on stage

August 24, 2017
Simon Gwynn
BRANDS
Audi rolls out global VR experience to get people back into the showroom

Audi rolls out global VR experience to get people back into the showroom

August 15, 2017
Emily Tan & James Page
AGENCY
Eurostar creates dreamy seascape onboard VR experience with AKQA

Eurostar creates dreamy seascape onboard VR experience with AKQA

July 12, 2017
Emily Tan
AGENCY
Mother backs VR and AR start-up

Mother backs VR and AR start-up

June 28, 2017
Brittaney Kiefer
AGENCY
Saatchi & Saatchi and Channel 4 carry UK hopes in Titanium Lions shortlist

Saatchi & Saatchi and Channel 4 carry UK hopes in Titanium Lions shortlist

June 23, 2017
Simon Gwynn
BRANDS
How Google and Boiler Room used VR to transport people to a Berlin techno club

How Google and Boiler Room used VR to transport people to a Berlin techno club

June 14, 2017
Brittaney Kiefer
MEDIA
VR to fuel UK entertainment and media sector growth

VR to fuel UK entertainment and media sector growth

June 13, 2017
Emily Tan
AGENCY
Grey creatives recreate Queen's Coronation Day in 360

Grey creatives recreate Queen's Coronation Day in 360

June 02, 2017
Georgina Brazier
AGENCY
Marketers set to accelerate spend on experiential

Marketers set to accelerate spend on experiential

May 30, 2017
Simon Gwynn
AGENCY
How Guinness and R/GA made a VR tasting experience for all five senses

How Guinness and R/GA made a VR tasting experience for all five senses

May 30, 2017
Brittaney Kiefer
MEDIA
Why the future of digital video is immersive

Why the future of digital video is immersive

May 12, 2017
Stuart Flint
AGENCY
Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

Why T-Mobile is teaming up with Gorillaz to tear down the walls between the virtual world and reality

April 20, 2017
Simon Gwynn
BRANDS
Channel 4 launches world's first 360° video-on-demand ads

Channel 4 launches world's first 360° video-on-demand ads

March 15, 2017
Simon Gwynn
MEDIA
ITV aims to make racing 'mainstream pop culture' with VR content from Cheltenham

ITV aims to make racing 'mainstream pop culture' with VR content from Cheltenham

March 14, 2017
Simon Gwynn
AGENCY
VR specialist Jaunt launches London office

VR specialist Jaunt launches London office

March 01, 2017
Emily Tan
BRANDS
BBH and Lad Bible executives back start-up VR video platform

BBH and Lad Bible executives back start-up VR video platform

February 09, 2017
Omar Oakes
BRANDS
How to truly use AR and VR to tell your story

How to truly use AR and VR to tell your story

February 03, 2017
Emily Tan
BRANDS
British Airways and Avios "VR Madrid" by Soul

British Airways and Avios "VR Madrid" by Soul

February 02, 2017
Emily Tan
BRANDS
Six in ten Brits unhappy with retail apps and want integrated AR/VR

Six in ten Brits unhappy with retail apps and want integrated AR/VR

January 20, 2017
Emily Tan
AGENCY
Superdry installs 'smart mirror' to let shoppers try on clothes without trying them on

Superdry installs 'smart mirror' to let shoppers try on clothes without trying them on

December 16, 2016
Simon Gwynn
BRANDS
Expect more 'digital dieting' in 2017, predicts Mindshare

Expect more 'digital dieting' in 2017, predicts Mindshare

December 15, 2016
Omar Oakes
BRANDS
VR manufacturers partner on promoting industry growth

VR manufacturers partner on promoting industry growth

December 09, 2016
Gurjit Degun
BRANDS
Team GB explores virtual reality for Winter Games

Team GB explores virtual reality for Winter Games

November 24, 2016
Shona Ghosh
BRANDS
Inside the John Lewis 'Buster the Boxer' VR experience

Inside the John Lewis 'Buster the Boxer' VR experience

November 11, 2016
Shona Ghosh and Georgina Brazier
BRANDS
VR's novelty is waning. It's time this young medium grew up

VR's novelty is waning. It's time this young medium grew up

October 26, 2016
Richard Nockles
BRANDS
Facebook's Oculus Rift headset gets a VR web browser

Facebook's Oculus Rift headset gets a VR web browser

October 07, 2016
Simon Gwynn
BRANDS
Google: looking to become ever-present by putting its software everywhere

Google evolves from search to smartphones in five seconds

October 04, 2016
Shona Ghosh
BRANDS
Sky VR: can the broadcaster make VR work where 3D didn't?

David Beckham fronts Sky's first VR app

October 03, 2016
Shona Ghosh
BRANDS
Google to give away VR sets with NME

Google to give away VR sets with NME

September 29, 2016
Gurjit Degun
BRANDS
From VR to mobile, merging creativity and tech is a game of risk

From VR to mobile, merging creativity and tech is a game of risk

September 26, 2016
Pete Jeavons, EE
BRANDS
Dmexco 2016: revenge, rivalry and virtual reality

Dmexco 2016: revenge, rivalry and virtual reality

September 22, 2016
Shona Ghosh and Simon Gwynn
BRANDS
Facebook: chief product officer Chris Cox demos Style Transfer

Facebook wants to make videos look like famous paintings

September 14, 2016
Shona Ghosh
BRANDS
Watch: What does good virtual reality look and feel like?

Watch: What does good virtual reality look and feel like?

September 05, 2016
Shona Ghosh, Helen Hoddinott
BRANDS
WaterAid's VR film shows dearth of water access in Nepal

WaterAid's VR film shows dearth of water access in Nepal

August 30, 2016
Simon Gwynn
BRANDS
What does the next 25 years have in store for the web? Ask Siri

What does the next 25 years have in store for the web? Ask Siri

August 24, 2016
Chris Constantine
BRANDS
Kate Moss floats in space in Charlotte Tilbury VR experience

Kate Moss floats in space in Charlotte Tilbury VR experience

August 18, 2016
Omar Oakes
BRANDS
Brew with a view: craft beer maker Innis & Gunn unveils VR campaign

Brew with a view: craft beer maker Innis & Gunn unveils VR campaign

August 16, 2016
Helen Hoddinott
BRANDS
Watch: Havana Club's virtual reality pop-up bar

Watch: Havana Club's virtual reality pop-up bar

August 10, 2016
Georgina Brazier & Helen Hoddinott
BRANDS
There's so much more to VR than 360 degree video

There's so much more to VR than 360 degree video

August 08, 2016
Dominic Mills
BRANDS
Havana Club to whisk consumers away to Cuba... in the middle of Soho

Havana Club to whisk consumers away to Cuba... in the middle of Soho

August 01, 2016
Simon Gwynn
BRANDS
New York Times places VR video within its mobile site for first time

New York Times places VR video within its mobile site for first time

July 29, 2016
Simon Gwynn
AGENCY
Mixed reality is making the mundane magical

Mixed reality is making the mundane magical

July 18, 2016
Jeremy Ettinghausen
AGENCY
Diversity and digital are key themes at CS Mini Cannes

Diversity and digital are key themes at CS Mini Cannes

July 15, 2016
Sandra Halliday
AGENCY
Robots For Good: uses VR to give patients at Great Ormond Street Hospital a trip to the zoo

Advertising must move from illusion to empowerment

July 12, 2016
Caitlin Ryan

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CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
Subscriber (exc free trials) only-content
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
Subscriber (exc free trials) only-content
Carlsberg embraces the trolls and admits it was 'probably' not the best

Carlsberg embraces the trolls and admits it was 'probably' not the best

November 29, 2019
Matthew Chapman
The Information
Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

In praise of the vulva: Bodyform and AMV used creativity to subvert shame

November 01, 2019
Sara Spary
The Information
Baseball's successful pitch to UK sports fans

Baseball's successful pitch to UK sports fans

October 04, 2019
Kim Benjamin
The Information
Yorkshire Tea got some proper celebrity glitz to take on rivals

Yorkshire Tea got some proper celebrity glitz to take on rivals

September 06, 2019
Ben Bold
The Information
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
The Information
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018
Kim Benjamin
BRANDS
How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018
Yasmin Arrigo