How British American Tobacco sells nicotine to young people
In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.
Smart Energy appoints former Channel 4 CMO Dan Brooke to top job
Brooke has been running brand consultancy since he left broadcaster.
Doing their bit in a crisis: brands making a positive difference
Brands are stepping up to the plate amid the coronavirus outbreak to deliver on the long-mooted 'brand purpose' philosophy.
Disney+ to stagger release of original content as it prepares European launch
Streaming service will premiere new episodes every Friday at 8am.
Carlsberg embraces the trolls and admits it was 'probably' not the best
The beer brand found some unusual ways to promote itself after tweaking the product's recipe.
Campaign loves... Cadbury's Dairy Milk
From 'Glass and a half' to one of the greatest ads ever...
Two-thirds of women believe male colleagues are offered more training
Imposter syndrome could be holding women back from requesting training.
Magic and Absolute Radio to broadcast live from New Zealand
Tourism New Zealand will showcase country on stations.
Legal & General kicks off media review
Mindshare has held business since 2015.
Strictly Come Dancing opening episode loses more than 1m viewers
BBC show's peak viewing figure fell 15% year on year.
Nestle launches luxury KitKat bars in direct-to-consumer move
Roll-out mark brand's biggest development in 20 years.
John Lewis Partnership eyes merger of marketing teams
No official consultation process has launched yet.
Should agencies act more like management consultancies?
Centrica's Margaret Jobling argued last month that agencies need to adapt their business models.
Unilever appoints BBD Perfect Storm to global Dove Men+Care brief
The FMCG giant, which is looking to offload brands without a purpose, wants Dove Men+Care to play a key role in masculinity debate.
Lovehoney hires ex-Sainsbury's marketing chief Sarah Warby as CEO
Warby will drive brand's next growth phase after private-equity acquisition.
Campo Viejo celebrates rose launch with pink fountain
Visitors will be given a taste of the Mediterranean.
Sipsmith looks to Victorians for festival inspiration
Yurt is styled like Victorian-era gin palaces.
Data is vital, ideas are unique: the rise of performance marketing
Harnessing creativity to data is transforming this discipline...
How is creativity evolving in a growth obsessed world?
Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L'Oreal and Stitch Fix interrogate...
Authenticity beats all: the art of successful storytelling
The worst thing a brand can do when storytelling is to be untrue to themselves. Having a genuine purpose and sticking with it is essential, according to a group of senior marketers...