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Trending:
School Reports
Features & Analysis
The A List
Power 100 2023
Podcasts
THE KNOWLEDGE
'Devastating': What happens when an agency loses a top client
The Knowledge
One in five agencies participating in this year’s School Reports
...
MORE FROM THE KNOWLEDGE
AGENCY
EMEA media rankings: Omnicom and Havas agencies lead in first 2024 league
May 14, 2024
Elena Lewis
The Knowledge
AGENCY
Global media rankings: which agencies top Q1 new-biz league?
May 14, 2024
Elena Lewis
The Knowledge
AGENCY
Campaign Global Forecast Q2 2024: Tech brands' adspend set to return
April 25, 2024
The Knowledge
AGENCY
Monzo chief marketer: Brands’ ‘obsession’ with pitching to get free ideas is ‘wrong’
April 16, 2024
Nicola Merrifield
The Knowledge
AGENCY
M&A Watch: H2 2023 sees a significant drop in activity
April 09, 2024
Kate Magee
The Knowledge
AGENCY
H2 2023 new-biz review: the pitch wins that boosted creative agencies
April 09, 2024
Jamie Rossouw
The Knowledge
AGENCY
H2 2023 new-biz review: which account changes placed media agencies ahead of rivals?
April 02, 2024
Jamie Rossouw
The Knowledge
AGENCY
E.ON chief marketer: 'I live and breathe the energy world. What agencies bring is a different perspective.'
March 28, 2024
Ben Bold
The Knowledge
AGENCY
Restructuring, freelance cuts and AI plans as growth gets harder for agency groups
March 12, 2024
Daniel Farey-Jones
The Knowledge
AGENCY
Global indie agency rankings: The final 2023 table
March 05, 2024
Glauk Mahmutaj
The Knowledge
AGENCY
Global agency rankings: The final 2023 new-biz table
February 28, 2024
Glauk Mahmutaj
The Knowledge
AGENCY
'Be a nosy cow': A List bosses on how to crack the toughest problems
February 28, 2024
Brittney Rigby
The Knowledge
AGENCY
EMEA agency rankings: OMD Group and Saatchi & Saatchi triumph in final 2023 league
February 21, 2024
Glauk Mahmutaj
The Knowledge
AGENCY
Digital advertising: the saviour of the linear TV downturn?
February 15, 2024
Robin Parker
The Knowledge
BRANDS
Virgin Atlantic chief marketer: 'Show me the impact of the work. A nice piece of film isn’t enough.'
February 07, 2024
Nicola Merrifield
The Knowledge
AGENCY
Doing ‘a Barbie’ might be hard, but adland needs to turn the tide on lacklustre brand growth
January 31, 2024
Nicola Merrifield
The Knowledge
AGENCY
Brands’ long-term revenue problems: 'The ad industry has lost its way'
January 23, 2024
The Knowledge
AGENCY
Campaign Global Forecast Q1 2024: More and 'better' energy pitches on horizon
January 17, 2024
The Knowledge
AGENCY
Campaign Global Forecast Q1 2024: Energy sector controversy and agency new business
January 09, 2024
The Knowledge
AGENCY
Global indie agency rankings: Seven media shops make debuts
January 03, 2024
Glauk Mahmutaj
The Knowledge
AGENCY
Global agency rankings: OMD Group regains media lead as Digitas closes in on creative rivals
December 19, 2023
Glauk Mahmutaj
The Knowledge
AGENCY
EMEA agency rankings: Mindshare leaps up media league after $500m billings boost
December 19, 2023
Glauk Mahmutaj
The Knowledge
AGENCY
Campaign’s most-read Knowledge articles of 2023 – clients and new business
December 15, 2023
The Knowledge
AGENCY
Campaign’s most-read Knowledge articles of 2023 – workforce
December 13, 2023
Nicola Merrifield
The Knowledge
AGENCY
Panadol chief marketer: 'Decent spend with agency partners attracts the best talent.'
December 06, 2023
Nicola Merrifield
The Knowledge
AGENCY
‘Sparring partners’: how ad agencies are evolving as brand consultants
November 28, 2023
MaryLou Costa
The Knowledge
AI’s greatest gift to creativity should be time – in theory
November 14, 2023
Nicola Merrifield
The Knowledge
BRANDS
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
November 09, 2023
Nicola Merrifield
The Knowledge
AGENCY
Global indie agency rankings: Barkley joins creative league
October 31, 2023
Maria Iu
The Knowledge
BRANDS
Campaign CMO Outlook: AI supercharges adland
October 31, 2023
The Knowledge