WPP's internal whistleblower reports rose by 64% in 2023
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
#CannesForAll returns to take two cohorts of diverse talent to Cannes Lions
Brixton Finishing School and DigiLearning Foundation are behind the initiative.
Lucozade unites Sport and Energy brands in first masterbrand platform
The campaign was created by Adam & Eve/DDB.
Aquafresh launches oral health campaign to empower kids with wonky teeth
The work was created by Grey London.
Dolmio partners with Sam Thompson on drive-thru experience
Activation was created by Ketchum.
McDonald's taps into delivery excitement in OOH campaign
The work was created by Leo Burnett UK.
Horse-racing organisations come together for welfare campaign by BMB
BMB was appointed to handle the brief in December 2023.
Couples commit to lifetime of cleaning for each other in ad for Plenty
The campaign was created by AMV BBDO.
LTA and Brita task Iris to serve up summer tennis activations
The work forms part of a wider partnership between Brita and the Lawn Tennis Association.
The Burger Files: How Wendy’s used comedy and creativity to drive brand awareness
Fresh Air, Wendy’s and VML discuss the creation of The Burger Files, a branded comedy podcast that tapped into the UK’s obsession with true crime
How tech can unlock the power of podcast advertising
Industry experts from AMA, Spotify, Hiscox UK, and Lloyds Banking Group discuss how advancements in podcast ad tech can help advertisers ensure brand safety, as well as achieve high levels of audience reach and engagement in their campaigns.
Success by every measure: how can podcasts drive brand outcomes?
In a session led by Spotify, panellists from Channel 4, Monzo, MandM Direct and Haleon share their podcast advertising approach, from how they choose the right ad format to the tools they use to measure overall campaign success.
Paddy Power to run first TV ad by social media team
Gambling brand tells the story of an unexpected Christmas.
Campari to buy Courvoisier from Beam Suntory
Courvoisier is the fourth largest cognac producer in the world.
Dentsu appoints new EMEA boss
Appointment follows the promotion of previous EMEA CEO Giulio Malegori.
Half of UK marketers not actively testing or budgeting for generative AI: research
Poll from Oliver shows marketers are concerned about security and regulation when it comes to using AI.
Mission calls operational review to cut costs as clients reduce adspend
Share price has dropped about 65% since profit warning.
Movers and Shakers: IPG, Saatchi & Saatchi, Grey, Truant, Iris, Joan, Special, Miroma and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Department of Health and Social Care hires creative agency
Appointment follows a competitive tender process handled by the Crown Commercial Service.
Saga assigns £30m consolidated media brief
Incumbent VCCP Media declined to repitch.