Ida Axling

News editor
An office wall with the WPP logo

WPP's internal whistleblower reports rose by 64% in 2023

The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.

#CannesForAll logo

#CannesForAll returns to take two cohorts of diverse talent to Cannes Lions

Brixton Finishing School and DigiLearning Foundation are behind the initiative.

Still from ad showing basketball players and dancers moving together

Lucozade unites Sport and Energy brands in first masterbrand platform

The campaign was created by Adam & Eve/DDB.

two images from the OOH campaign with children showing off their teeth
A man stands in front of the Dolmio Drive-Thru holding a box with the words Dolmio dinner bundle
Three shots from the campaign showing people looking out of their windows expectantly

McDonald's taps into delivery excitement in OOH campaign

The work was created by Leo Burnett UK.

Two posters from the campaign featuring a Thoroughbred horse

Horse-racing organisations come together for welfare campaign by BMB

BMB was appointed to handle the brief in December 2023.

A couple stands in front of their wedding guests ready to make their vows
A reusable water bottle and two tennis rackets infront of a poster with the words LTA Tennis for Britain

LTA and Brita task Iris to serve up summer tennis activations

The work forms part of a wider partnership between Brita and the Lawn Tennis Association.

Podcast Advertising Summit

The Burger Files: How Wendy’s used comedy and creativity to drive brand awareness

Fresh Air, Wendy’s and VML discuss the creation of The Burger Files, a branded comedy podcast that tapped into the UK’s obsession with true crime

Panel discussion - PAS

How tech can unlock the power of podcast advertising

Industry experts from AMA, Spotify, Hiscox UK, and Lloyds Banking Group discuss how advancements in podcast ad tech can help advertisers ensure brand safety, as well as achieve high levels of audience reach and engagement in their campaigns.

Success by every measure: how can podcasts drive brand outcomes?

In a session led by Spotify, panellists from Channel 4, Monzo, MandM Direct and Haleon share their podcast advertising approach, from how they choose the right ad format to the tools they use to measure overall campaign success.

Still from the ad showing a groups of people in fancy dress

Paddy Power to run first TV ad by social media team

Gambling brand tells the story of an unexpected Christmas.

A picture of three different variants of Courvoisier

Campari to buy Courvoisier from Beam Suntory

Courvoisier is the fourth largest cognac producer in the world.

André Andrade

Dentsu appoints new EMEA boss

Appointment follows the promotion of previous EMEA CEO Giulio Malegori.

Artificial intelligence concept image (©GettyImages)

Half of UK marketers not actively testing or budgeting for generative AI: research

Poll from Oliver shows marketers are concerned about security and regulation when it comes to using AI.

Mission Group logo

Mission calls operational review to cut costs as clients reduce adspend

Share price has dropped about 65% since profit warning.

Clockwise from top left: Tom Ghiden, Kirsty Hathaway, Renee Jennings, Jamie Robinson and Lisa Clunie; Emily Harlock, David Day and Jennifer Black; Raph Basckin; Dan Tedesco.

Movers and Shakers: IPG, Saatchi & Saatchi, Grey, Truant, Iris, Joan, Special, Miroma and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

A woman looking out of the window while looking sad

Department of Health and Social Care hires creative agency

Appointment follows a competitive tender process handled by the Crown Commercial Service.

A man looking at the camera while getting a massage, still from Saga ad

Saga assigns £30m consolidated media brief

Incumbent VCCP Media declined to repitch.