LATEST NEWS & ANALYSIS ON AD-BLOCKING

AGENCY
We must retain the quality of online experiences during this crisis

We must retain the quality of online experiences during this crisis

April 06, 2020
Jon Mew
BRANDS
Ad-blocking 'boom' is over, but publishers' losses jump to £18m

Ad-blocking 'boom' is over, but publishers' losses jump to £18m

May 10, 2019
Omar Oakes
BRANDS
UK ad-blocking slows to fall behind France, Germany and US

UK ad-blocking slows to fall behind France, Germany and US

September 05, 2018
Omar Oakes
AGENCY
Adblock Plus maker rolls out 'acceptable ads' criteria for mobile

Adblock Plus maker rolls out 'acceptable ads' criteria for mobile

August 16, 2018
Simon Gwynn
MEDIA
Adblock Plus creates feature to stop Facebook tracking you across the web

Adblock Plus creates feature to stop Facebook tracking you across the web

April 13, 2018
Emily Tan
BRANDS
Google nearly doubled the number of bad ads it took down in a year to 3.2 billion

Google nearly doubled the number of bad ads it took down in a year to 3.2 billion

March 14, 2018
Emily Tan
BRANDS
Hotels.com's Captain Obvious to 'block' ads on All 4

Hotels.com's Captain Obvious to 'block' ads on All 4

March 07, 2018
Emily Tan
BRANDS
Google turns Chrome's ad-blocker on: what to expect

Google turns Chrome's ad-blocker on: what to expect

February 14, 2018
Emily Tan
BRANDS
Google now lets you mute ads that are 'following' you and trials ad blocker on Chrome for Android

Google now lets you mute ads that are 'following' you and trials ad blocker on Chrome for Android

January 26, 2018
Emily Tan
MEDIA
IAB UK launches 'Gold Standard' to clean up online advertising

IAB UK launches 'Gold Standard' to clean up online advertising

October 18, 2017
Emily Tan
BRANDS
Adblock Plus cracks how to block Facebook ads

Adblock Plus cracks how to block Facebook ads

September 27, 2017
Emily Tan
BRANDS
Marc Pritchard: we're at the starting line of the next wave of brand building

Marc Pritchard: we're at the starting line of the next wave of brand building

September 13, 2017
Simon Gwynn
BRANDS
EU's ePrivacy proposals 'would kill off half the digital ad market'

EU's ePrivacy proposals 'would kill off half the digital ad market'

September 11, 2017
Simon Gwynn
AGENCY
Campaign TV: How Accenture's new AI tech combats ad-blocking

Campaign TV: How Accenture's new AI tech combats ad-blocking

June 28, 2017
Daniel Allen
BRANDS
Google Chrome move could reverse progress in battle against ad-blockers

Google Chrome move could reverse progress in battle against ad-blockers

June 07, 2017
Simon Gwynn
BRANDS
Mobile pushes down ad viewability levels

Mobile pushes down ad viewability levels

May 03, 2017
Simon Gwynn
MEDIA
Google considers Chrome ad-blocker

Google considers Chrome ad-blocker

April 20, 2017
Emily Tan
BRANDS
Adblock Plus owner buys Pirate Bay founder's publisher payment service Flattr

Adblock Plus owner buys Pirate Bay founder's publisher payment service Flattr

April 05, 2017
Omar Oakes
AGENCY
Coalition for Better Ads sign up to improve advertising standards

Coalition for Better Ads sign up to improve advertising standards

March 22, 2017
Omar Oakes
AGENCY
Johnny Hornby calls on media agencies, brands and tech giants to beat ad fraud

Johnny Hornby calls on media agencies, brands and tech giants to beat ad fraud

March 15, 2017
Gurjit Degun
BRANDS
Cancer Research UK launches opt-in marketing drive

Cancer Research UK launches opt-in marketing drive

March 14, 2017
Emily Tan
MEDIA
Jicwebs partners with US-based TAG to tackle fraud and brand safety

Jicwebs partners with US-based TAG to tackle fraud and brand safety

March 09, 2017
Emily Tan
MEDIA
More signs of move away from 'blanket ad-blocking'

More signs of move away from 'blanket ad-blocking'

March 09, 2017
Emily Tan
MEDIA
Is ad-blocking a declining problem for mobile marketers?

Is ad-blocking a declining problem for mobile marketers?

February 28, 2017
Emily Tan
BRANDS
O2: Be more dog campaign

O2 looks to give mobile users 'more control' to block ads

February 27, 2017
Gideon Spanier
AGENCY
Ad-blocker Shine becomes ad verification service Rainbow

Ad-blocker Shine becomes ad verification service Rainbow

February 24, 2017
Emily Tan
MEDIA
Ad-blockers: survey says one in five who downloaded ad-blockers don’t currently use them

UK ad-blocking levels stabilise at 22%

February 23, 2017
Emily Tan
AGENCY
Zaid Al-Zaidy: chief executive at Above & Beyond

Fight ad-blocking by building better products

January 30, 2017
Zaid Al-Zaidy
MEDIA
Google took down 1.7bn 'bad ads' in 2016

Google took down 1.7bn 'bad ads' in 2016

January 25, 2017
Emily Tan
AGENCY
Three-quarters of UK marketers say ad-blocking will be good for the industry

Three-quarters of UK marketers say ad-blocking will be good for the industry

January 24, 2017
Emily Tan
MEDIA
IAB UK promotes Jon Mew to CEO

IAB UK promotes Jon Mew to CEO

January 05, 2017
Simon Gwynn
AGENCY
Rubicon Project aims to tackle ad-blocking by giving users active control

Rubicon Project aims to tackle ad-blocking by giving users active control

December 08, 2016
Simon Gwynn
BRANDS
Adblock Plus to launch delayed ad exchange in December

Adblock Plus to launch delayed ad exchange in December

November 04, 2016
Shona Ghosh
MEDIA
FT finds four in ten users will turn off ad-blockers just by being asked

FT finds four in ten users will turn off ad-blockers just by being asked

October 21, 2016
Omar Oakes
MEDIA
Mario Yiannacou, ISBA's media and advertising manager

Ad-blocking on linear TV: could it happen and what would we do?

October 19, 2016
Mario Yiannacou
AGENCY
Ad-blockers are a stick to beat digital with, says Twitter's Dara Nasr

Ad-blockers are a stick to beat digital with, says Twitter's Dara Nasr

October 13, 2016
Shona Ghosh
AGENCY
Why a coalition for better ads won't stop people blocking ads

Why a coalition for better ads won't stop people blocking ads

October 04, 2016
Sam Noble
BRANDS
We need new thinking to battle the ad-blockers

We need new thinking to battle the ad-blockers

September 29, 2016
Gemma Charles
AGENCY
IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers

IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers

September 27, 2016
Simon Gwynn
BRANDS
P&G European marketing chief: one day all advertising will be as good as 'Like a girl'

P&G European marketing chief: one day all advertising will be as good as 'Like a girl'

September 22, 2016
Simon Gwynn
AGENCY
Calls to improve creative standards in ad-blocking war

Calls to improve creative standards in ad-blocking war

September 22, 2016
Simon Gwynn
AGENCY
A formula for better ads?

A formula for better ads?

September 22, 2016
Claire Beale
AGENCY
Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M

Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M

September 16, 2016
Simon Gwynn
MEDIA
Indignation from industry as Adblock Plus owner Eyeo starts selling ads

Indignation from industry as Adblock Plus owner Eyeo starts selling ads

September 16, 2016
Simon Gwynn
BRANDS
Mondelez content chief: Winter is coming with ad-blocking and inattention

Mondelez content chief: Winter is coming with ad-blocking and inattention

September 14, 2016
Simon Gwynn
MEDIA
Adblock Plus co-founder Till Faida

Adblock Plus exchange launch hits trouble

September 14, 2016
Daniel Farey-Jones
BRANDS
Three: the operator's 'Make it right' campaign

Three navigates potential net neutrality breach with ad-blocking

September 01, 2016
Shona Ghosh
BRANDS
Adblockalypse a year on

Adblockalypse a year on

August 30, 2016
Shona Ghosh
BRANDS
Facebook: engaged in an endless ping pong battle against ad-blockers

Facebook bats back in ad-blocking 'ping pong'

August 19, 2016
Shona Ghosh
AGENCY
Ad-blocking usage may be less than polls suggest, says IAB survey

Ad-blocking usage may be less than polls suggest, says IAB survey

August 17, 2016
Omar Oakes
AGENCY
How Group M's new digital sheriff will enforce law and order online

How Group M's new digital sheriff will enforce law and order online

August 15, 2016
Shona Ghosh
MEDIA
AdBlock Plus turns tables on Facebook

AdBlock Plus turns tables on Facebook

August 12, 2016
Daniel Farey-Joens
MEDIA
Publishers warned after Facebook blocks the blockers

Publishers warned after Facebook blocks the blockers

August 11, 2016
Omar Oakes
AGENCY
Adblock Plus: Facebook alienates audience by blocking ad-blockers

Adblock Plus: Facebook alienates audience by blocking ad-blockers

August 10, 2016
Omar Oakes
AGENCY
Facebook to make desktop ad-blockers ineffective

Facebook to make desktop ad-blockers ineffective

August 09, 2016
Omar Oakes
AGENCY
Why ad-blocking doesn't matter

Why ad-blocking doesn't matter

August 08, 2016
Mark Cooper
AGENCY
The IAB could just carry on being brash and annoying

The IAB could just carry on being brash and annoying

July 29, 2016
Magnus Wood
AGENCY
IAB sets out progress on tackling digital advertising's biggest issues

IAB sets out progress on tackling digital advertising's biggest issues

July 27, 2016
Gurjit Degun
AGENCY
Ad-blocking could end our industry. Why is no one stepping up to change that?

Ad-blocking could end our industry. Why is no one stepping up to change that?

February 24, 2016
Marco Bertozzi

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CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
Subscriber (exc free trials) only-content
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
Subscriber (exc free trials) only-content
Carlsberg embraces the trolls and admits it was 'probably' not the best

Carlsberg embraces the trolls and admits it was 'probably' not the best

November 29, 2019
Matthew Chapman
The Information
Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

In praise of the vulva: Bodyform and AMV used creativity to subvert shame

November 01, 2019
Sara Spary
The Information
Baseball's successful pitch to UK sports fans

Baseball's successful pitch to UK sports fans

October 04, 2019
Kim Benjamin
The Information
Yorkshire Tea got some proper celebrity glitz to take on rivals

Yorkshire Tea got some proper celebrity glitz to take on rivals

September 06, 2019
Ben Bold
The Information
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
The Information
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018
Kim Benjamin
BRANDS
How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018
Yasmin Arrigo