Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

M&C Saatchi Sport & Entertainment logo

M&C Saatchi tightens processes to cope with high-level departures amid restructure

Staff resignations have included Steve Martin and Jamie Wynne-Morgan from M&C Saatchi Sport & Entertainment.

From top down: Ogilvy, Zillah Byng-Thorne and Unlimited and Accenture

Agencies on the Agenda this week

Campaign highlights three agencies on its radar.

A picture of Ross Haddow

Ricky Gervais-backed Dutch Barn Vodka hires CMO for brand relaunch

Brand eyes ad push later this year.

A photo of Zillah Byng-Thorne

M&C Saatchi to consider US acquisitions to bulk up creative network

New leadership team to address group’s underweight presence in world’s biggest ad market.

An image showing a Lego billboard featuring new design elements

Lego rolls out overhauled brand identity

Design elements of the rebrand are inspired by comic books.

A photo of Zillah Byng-Thorne

M&C Saatchi reveals strategy shift after revenues drop

Holding company to target regional clients with more integrated offer.

A photo of Benita Meswania

Iris hires global chief people officer

Benita Meswania joins from We Are Social owner Plus Company.

A picture of Knorr's Supercube product packaging sitting on a plate

Knorr tests demand for ‘Supercube’ with influencer-led campaign

Teams across Weber Shandwick in Germany, Sweden and the UK developed the work.

Two photos, one of Lis Blair and one of Ryan Lindo

MoneySupermarket names marketing growth director amid restructure

The price comparison site has also expanded the role of head of customer engagement to cover both MoneySupermarket and Quidco’s CRM activity.

A still from CoppaFeel's 'The Chest Checklist' ad

Adam & Eve/DDB to create work for CoppaFeel! to challenge breast cancer perceptions

The work marks the end of the charity's partnership with Fold7.

A close-up picture of three microphones in a podcasting studio

Audioboom appoints two sales vice-presidents

Shaun Wilson returns to lead UK sales with Molly Harvey heading up brand sales.

From top down: Sunshine, New Commercial Arts, and Brandtech Group

Agencies on the Agenda this week

Campaign highlights three agencies on its radar.

A still from the ad showing robot mascot Bubl in a crowd at a gig

O2 and VCCP back Priority with campaign showing Bubl enjoying gigs

Robot mascot shown in the thick of live music – and kebabs – with friends.

A picture showing a hand holding a TV remote control

‘Golden era’ of subscription streaming growth may be over, says YouGov

Market researcher finds growing proportion of consumers thinking of cancelling.

A still from the Weetabix ad

Expert prescribes Weetabix to fix Britain in £10m campaign

Dramatic and tongue-in-cheek ad positions the cereal brand as the antidote to national decline.

ITV Head First Award logo

ITV reveals shortlist for £2m airtime prize for mental wellbeing campaigns

Head First Award follows broadcaster's 'Britain get talking' initiative.

Mission Group logo

Mission Group reveals 'significant' job cuts and rejection of takeover approach

Listed holding company says business is growing as it seeks to repair balance sheet.

A still from the DriBuddi TV ad

ASA bans second JML ad within a week

Ad watchdog upholds complaint against informercial for heated drying pod.

A still from one of the John Lewis Channel 4 Homes sponsorship idents

Saatchi & Saatchi refreshes John Lewis sponsorship of Channel 4 Homes

First major TV activity for the brand by Saatchi & Saatchi since debut Christmas ad.

Dart board with ladder against blue wall

Restructuring, freelance cuts and AI plans as growth gets harder for agency groups

Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.