Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

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Deepfakes: Why ‘gradually, then suddenly’ is a danger to us all

Gradual change can lead to a sudden crisis.

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Why brands should keep an eye on the main event

The supply of an unmissable product or event can create truly significant revenue.

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What we can learn from the apes and the bees

Ensuring fairness and collaboration are paramount in the workplace brings benefits for all.

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What Homestead Rescue can teach us about career growth

You can grow your career under most conditions, it's all about using the right techniques.

Sue Unerman

Will hard or soft power get you what you want?

You’ve got the choice of chasing soft or hard power in your career. The best leaders are those that combine the two.

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What Ronnie O’Sullivan can teach us about winning

Everyone likes to win, but caring about how you do it can bring more longevity and better job satisfaction.

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For love or money – what makes a professional?

Being paid is not enough for someone to be considered a professional – they need to love it too.

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Manage your manager: how to communicate what you need from your boss

The start of a new year shouldn't be a reason for your boss to pile on the pressure.

Sue Unerman

Don't bore us, get to the chorus: say it, say it and say it again

People’s ability to hear what they want to hear is pretty amazing so, if you have something new to pitch, you need to make it simple and repeat it.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

How to break through in the new communications economy

To reach into the overlapping and contrasting multi-cultures that have emerged over the past decade, you must put people, their passions and their communities first.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

Why we must view the UK ad industry as global not local

My recent participation in a debate about a strong UK ad industry made me think long and hard about the essence of the real contribution of advertising to the nation's economy.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

Why we should all be more orca

What do female humans and orcas have in common? They both go through menopause, and there are lessons therein to be learned.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

Farewell Campaign magazine

As Campaign prepares to go solely online, memories of the print issue's central role for anyone starting out in the industry.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

What motivates people?

With a global talent shortage and as we get “back to school” for the autumn after the summer holidays, it is important to unpick, and then refresh, motivation at work.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

Women's World Cup showed how expectations can and should be broken

Sexist attitudes linger and change on this front is slow, but unrealistic and stereotyped expectations are not confined to women.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

Transcending the 'umwelt'

Realising that every living organism – and now even AI – has its own way of looking at the world is key to communication.

Sue Unerman, chief transformation officer at EssenceMediacomX and global head of relevance at EM Creative Futures

Five takeaways from Cannes 2023

Artificial intelligence, diversity and purpose in action, the power of humour and the return of big brands were among the main themes of this year’s festival.

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Why 'convening' is vital to business success

What is a 'convenor' and why does every business need a good one in their leadership team?

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If you can measure it, you can improve it. If you are measured, you will game it

Why targets can be both good and bad, making context and nuance key.

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Embrace change... and perhaps chaos

In the new communications economy, change is continuous and accelerating, and we must be open to new learnings.