If you can measure it, you can improve it. If you are measured, you will game it

Why targets can be both good and bad, making context and nuance key.

by Sue Unerman

Sign in to continue

Reset password: Click here

Call: 020 8267 8121

To receive full access to Campaign's content including:

Unrestricted access to all The Information and The Knowledge content
Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work
Regular data-led insight reports from Campaign AI, our business intelligence tool

Subscribe today to access:

Unrestricted access to our most popular content including the School Reports 2024
Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
Leading insights from Campaign’s award-winning editors

Campaign Members
Click here >>

Marketing Society Members
Click here >>