Levi’s appoints global media agency
Global account worth an estimated $142m.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
Google says AI has amplified fraud while helping it remove bad ads
Tech giant removed a significantly higher volume of the policy violating content in 2023 as generative AI tools were used to facilitate fraud, and combat it.
At SXSW, creatives and technologists clashed over AI
Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritized protections.
MediaLink CEO Michael Kassan out amid UTA legal dispute
Kassan filed a lawsuit alleging UTA breached its contract when it acquired MediaLink, while UTA is accusing the CEO of ‘misappropriation of company funds.'
‘I don’t want to be the villain’: Dylan Mulvaney calls for brands to protect talent and celebrate trans joy
Nearly one year after facing hate for a partnership with Bud Light, the trans influencer discusses healing through humor and putting safety measures in place for diverse talent at SXSW.
Microsoft’s last minute Super Bowl ad showcases everyday uses of AI
Sixty second spot will broadly launch the company’s Copilot AI chatbot.
Google: ‘We’re not restructuring because AI is taking away roles’
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.
Netflix beefs up content slate ahead of Amazon’s entrance to streaming ads
The streaming giant inked a $5 billion deal with the WWE before reporting third-quarter earnings on Tuesday.
Netflix beefs up subscribers and live sports ahead of Amazon’s entrance to streaming ads
Co-CEO Greg Peters tells investors the company’s audience base and content portfolio ‘differentiate us from our competitors’.
Google layoffs escalate as automation replaces some roles
Tech giant has slashed hundreds of roles within its ad sales division after throwing more weight behind AI-powered ad products.
Omnicom’s John Wren says with Flywheel, he can ‘beat anybody in a pitch’
Wren shares his vision to transform Omnicom Group into a marketing and sales company unrivaled by its peers.
Ad execs share what tech inspired them at CES 2024
Amid growing data privacy concerns, gadgets better showcased the advantages of data sharing to enable health and home care, according to execs.
Disney brings more automation and shopability to its ad products
Media giant is also ramping up its self-serve capabilities to reduce ad tech fees.
Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry
Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.
Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
Advertisers ‘won’t feel pressured’ by Elon Musk’s warnings about boycott backlash
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.
Annalect hires Accenture Song’s Lauren Walker as chief client solutions officer
EXCLUSIVE: Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Report: Google brokered search ads on piracy, porn and sanctioned foreign sites
Adalytics report alleges Google’s third-party search network includes ‘tens of thousands’ of unvetted websites and brand safety risks.
X sues media watchdog as advertisers abandon the platform
Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.