Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.

by Jessica Heygate

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: [email protected]

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Subscribe to The Knowledge

To receive full access to Campaign's content including:
  • Unrestricted access to all The Information and The Knowledge content
  • Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work
  • Regular data-led insight reports from Campaign AI, our business intelligence tool

Subscribe now

Campaign's School Reports 2024 are out now

Subscribe today to access:

  • Unrestricted access to our most popular content including the School Reports 2024
  • Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
  • Leading insights from Campaign’s award-winning editors

Subscribe now

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>