Inclusive marketing: Be better so you can do better

You can also listen here on Apple Podcasts, or here on Spotify.

The best marketing campaigns make each consumer feel heard, seen and understood. Too often, this isn’t the case.

As well as being ethically wrong, it’s bad for business: brands can hugely expand their reach by demonstrating they understand the complex identities of their audiences.

But words aren’t enough — what we need is action. So what can brands and agencies do to bridge the gap and make a real and positive impact in their consumers’ lives?



Presented by Campaign UK’s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:

• How to avoid appearing tokenistic
• How brands can get more involved in inclusivity
• How AI can be leveraged for good
• Examples of inclusivity in action
• Actionable strategies for brands and agencies 

Featuring: Andréa Mallard, global chief marketing & communications officer, Pinterest;  Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective