It’s the thought that counts: what brands and agencies need to get right this Christmas

You can also listen here on Apple Podcasts, or here on Spotify. 

The festive period is the prime time for consumer spending. Brands and media agencies need to create campaigns that cut through the noise and will resonate with consumers from Black Friday, all the way through to the January sales.

So how can brands accurately predict the zeitgeist and put themselves at the centre of them? And should they even have to?

In this special Campaign and Media Week podcast, sponsored by Pinterest, we talk about:

• How shopping behaviour changes at Christmas
• Why brands can avoid falling for fads
• What tools are available to predict the coming crazes

Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso