How big a problem is brands pitching for free ideas?
It has been claimed that in the past brands would hold reviews on repeat to acquire as many ideas as possible.
Monzo chief marketer: Brands’ ‘obsession’ with pitching to get free ideas is ‘wrong’
AJ Coyne discusses his ambition to 'paint the UK hot coral' and how the finance sector needs to help consumers stop fearing their finances.
‘Tough on standards; generous in praise’: McCann London's chief executive is moving the agency on
Polly McMorrow explains her key changes as CEO, from mandatory office days to a new executive team, and how she “bloody loves clients”.
Virgin Atlantic chief marketer: 'Show me the impact of the work. A nice piece of film isn’t enough.'
Annabelle Cordelli discusses how the airline's last creative pitch all started with the effectiveness of the work and why the brand is not discouraged by the threat of greenwashing accusations.
Doing ‘a Barbie’ might be hard, but adland needs to turn the tide on lacklustre brand growth
Advertisers' global revenue growth has been low for more than a decade – can replicating Barbie's success change that?
VML appoints UK CSO as Anna Vogt changes roles
Newly merged shop also names EMEA chief strategy officer and UK head of strategy.
Campaign’s most-read Knowledge articles of 2023 – workforce
Workforce issues dominated the most popular articles for subscribers to The Knowledge, with an analysis of salary increases coming out on top.
Panadol chief marketer: 'Decent spend with agency partners attracts the best talent.'
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin'.
Campaign 40 Over 40 awards 2024 opens for entries
The early bird deadline is 21 March.
AI’s greatest gift to creativity should be time – in theory
AI's ability to free up creative teams in pursuit of culture-defining ad campaigns does not appear to be the priority.
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
AI used for ideas and copywriting by half of marketers globally
Only 14% of advertisers do not use AI, Campaign’s global survey shows.
Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
The Marketing Society Brand of the Year 2023: the shortlist
The winner will be announced at the society’s annual dinner next month.
Campaign’s Power 100 revealed with rise in long-standing entrants
The annual list of the top 100 UK marketers.
Three in five brands that in-house expanded teams this year
Only 25% of advertisers do not use in-housing, the Campaign survey shows.
The Marketing Society Inspirational Marketing Leader 2023: shortlist unveiled
The winner will be announced at a dinner on 28 November.
How effective is effectiveness?
Advertisers and agencies strive to make work that they can prove has a business impact, but have their techniques and attitudes kept pace with the evolution of media and marketing ecosystems?
Reducing bonuses to fund pay rises would bring career certainty
Ad hoc cash payments do not help talent to plan long careers in the industry, whereas higher salary rises create the stability needed.