Maisie McCabe

UK editor

Maisie is the UK editor of Campaign. Contact her at [email protected] or 020 8267 8032. 

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The creative backlash against Apple 'Crush' missed the point

Apple is diluting its advertising pedigree with low-grade thinking.

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Reflecting on the 2024 Campaign School Reports

Campaign’s UK editor on this year’s review of the agency landscape.

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Why some agencies won’t be getting an official School Report mark this year

Agencies that haven’t shared their diversity stats will get a provisional score.

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Amid the flood of agency mergers, Ogilvy One is a raft

As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.

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The & Partnership and MSix & Partners merge to form full-service shop

Joining media and advertising will help leverage AI.

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Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate

Both agencies' success demonstrates brighter days are possible for all shops.

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Don't let data on the details distract you from the bigger picture

Research shows ad recall is often not the best way to drive business growth yet it dominates discussion of creative work.

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How we arrived at the 2024 A List

Campaign’s UK editor reflects on putting together the first A List since 2020.

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Will (Jo) Bacon get M&C Saatchi sizzling again?

It will be good for the industry – and the UK – if the new chief executive builds a business befitting the agency's legacy.

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Beware the advertising prophets of certainty

If Albert Einstein knew it was impossible to be definitive in his work, shouldn't advertising people?

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The Super Bowl is not just for Christmas

The British holiday ad season has more in common with the Super Bowl than PR buzz.

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What to make of the Vodafone UK ad pitch?

Looking beyond the gossip headlines to the fine print of last year's hottest creative pitch.

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Don't let Solo Stove's Snoop campaign be a marketing 'Rorschach Test'

Don't confirm your biases in the Snoop Solo Stoves campaign – it is neither an embarrassment nor a success, yet.

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Annette King’s task is to conduct Song’s orchestra into a magnetic melody

Expect the former chief executive of Publicis Groupe UK to make an impact quickly in 2024.

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Hawkey and Rees moves show the importance of keeping doors open

The hirings of chief executives at Digitas EMEA and AMV Group demonstrate the benefit of continued conversations in executive recruitment.

David Droga

Accenture Song simplifies structure and expands Annette King's remit

Chief executive David Droga says the changes will allow 'everyone to know where they sit and what role they play'.

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Adam & Eve/DDB names new chief executive

Chief client officer has been at the Omnicom agency since January 2012.

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Angela Tangas: 'I didn't come here to run an advertising agency'

Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.

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Will advertising agencies survive?

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?

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Campaign's final quarterly print issue is a map of the future

The only thing this issue of Campaign could possibly focus on is where adland goes next.