AA/Warc: Performance channels dominate UK adspend for the first time in 2023
Adspend in the UK increased by 6.1% reaching $36.6bn, of which performance marketing channels accounted for $28.7bn – more than three-quarters of the total spend.
WPP partners with Google Cloud to power up generative AI-driven marketing
The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
Majority of marketers want to diversify adspend away from big tech
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it.
Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
Global agency rankings: WPP agencies dominate creative league after SC Johnson win
Dentsu agencies also leap up the rankings across both creative and media
Europe agency rankings: iProspect storms up media table into top five after BMW win
While VCCP and Leo Burnett climb up the creative league.
Europe agency rankings: Mondelez account move sees big shifts in media league
Publicis Media, Wavemaker and Carat among the agencies affected by review
.png)
Europe agency rankings: Publicis Groupe dominates creative league with big wins
Saatchi & Saatchi, Publicis Sapient and Digitas among the top five.
.png)
Europe agency rankings: Carat enters media league after retaining 4 of the biggest accounts
Meanwhile Publicis Sapient enters creative rankings with 25 wins.
Europe agency rankings: Big wins push Digitas, DDB and R/GA up the creative league
New-business activity slows on the media side in May.
Europe agency rankings: Assembly enters media league in top 10
New-business activity slows overall among the 'big six' holding companies.
Europe agency rankings: Publicis Media enters league taking pole position
Publicis Groupe finished Q1 at the top among holding companies
Europe agency rankings: Havas most active with 49 wins across creative and media
Havas secured top spot in the creative and third in the media league tables
Europe agency rankings: OMD takes early lead with 13 wins in January
The media agency wins business in Russia and Ukraine before conflict
Campaign AI Europe agency rankings: final results for 2021 revealed
OMD climbs into top spot for media, while Havas Worldwide and WPP continue to dominate creative.
Campaign AI Europe agency rankings: WPP storms into second place
Essence enters media top 20 table after winning Google account
Uncommon backs start-up accelerator Unrest
New programme aims to support brands that ‘make a difference’.
Birds Eye takes a swipe at Veganuary in new campaign
'Cheeky' spot encourages meat eaters to try the brand's Green Cuisine by railing against Veganuary.
.png)
Campaign AI Europe agency rankings: indie agency enters league jumping to third place
Havas Worldwide retains top spot in creative while Publicis Groupe jumps 37 places in media table.