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Alzheimer’s Society and New Commercial Arts mark Dementia Action Week (13-19 May) with this bespoke out-of-home campaign in Blackpool. The work spans all of the area’s 120 media sites and features quotes inspired by the real conversations of people affected by dementia. 

Ad of the Day
 
Alzheimer’s Society "The hidden conversations of dementia" by New Commercial Arts
 

This week's creative highlights

 
McDonald’s “The meal” by Ready10 and Leo Burnett UK
 
Asda "Serious about summer" by Havas London
 
Marks & Spencer "This summer, keep your cool” by Mother
 
Monzo “Money never felt like Monzo” by Uncommon Creative Studio
 
Argos  “There’s More To Argos” by T&Pm
 
J2O "They’re well posh" by VCCP London
 
Heinz "Hardcore Heinz fanz" by Wieden & Kennedy London
 
Labour Party "Conflix" (in-house)
 
Skoda "Made for familying" by Leo Burnett
 
Lucozade "Football x Renovators" by Adam & Eve/DDB
 
Lexus "Rise to it" by T&Pm
 
Dettol “Spread the love, not the germs” by McCann London
 
Combat Stress "For many the battle continues" by 4/Commando
 
Habitat "Love design, love Habitat" by New Commercial Arts
 
JD Williams "Admit it, this age thing suits you” by House 337
 
Newcastle United FC "Unsilence the crowd" by Prism Sport & Entertainment
 
Wildfarmed "Full of life" by Patterns Inc
 
Magnum scoops TV creativity award
 

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