Brandon Doerrer

Reporter

Brandon reports on digital communications and advertising at Campaign US. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.

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Find more of Brandon's articles here.

Squid Game guard on stage at Netflix upfront

Netflix announces ad tier milestone and ad tech platform at upfront

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

Collage of Meta's AI ad creation tools

Meta introduces AI-generated image variations and text for ads

Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.

CGI avatars watching videos in Roblox

Roblox rolls out in-platform video ads

Brands can now run video ads on Roblox without building a game on the platform.

Tesla logo

Tesla lays off marketing team

Affected employees sat on Tesla’s growth content team and within its design studio.

Neil Waller and James Street

Whalar Group appoints Neil Waller and James Street as co-CEOs

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.

Magnifying glass held over smart phone displaying TikTok logo

TikTok lets brands avoid violence and gambling with new safety tools

Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.

Cannes' Boulevard de la Croisette. Photo: Getty Images

Cannes Lions launches creator network and learning programme

The programming will run for the first time at this year’s Cannes Lions International Festival of Creativity.

TikTok supporters gathered outside the US Capitol on Wednesday

TikTok needs creators to save itself

Communicators agree TikTok should be doing more than rely on its users to make its case. Organized and on-message creators can help.

Stock art of the IBM logo at the New York Stock Exchange

IBM lays off comms, marketing staff

A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.

Smart phone displaying X corp logo

Here’s why agencies have no idea who X creators are

X’s recent creator push is causing a lot of confusion.

McDonald's film poster

Watch: McDonald’s investigates hamburger button’s origin

A 20-minute mockumentary from the brand questions whether or not the three-lined website navigation button actually depicts a Big Mac.

Alison Weissbrot, editor-in-chief, Campaign US, and Jon Cook, global CEO, VML

VML global CEO Jon Cook on innovating amid WPP cutbacks

In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.

Smart phone displaying TikTok logo

TikTok global head of marketing innovations Jessica Wong departs

Wong’s next venture will revolve around AI.

Headshot of Geoff Seeley

PayPal hires Geoff Seeley as CMO

Seeley previously served as global CMO and communications officer at CashApp and Afterpay.

Spotify logo

Spotify launches in-house music consultancy Aux

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.

OpenAI AI generated video of woman walking on a city street

Advertisers share hopes and concerns for OpenAI’s Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Disney metaverse environment created by Epic Games

Disney’s Epic investment answers the ‘should we be in gaming?’ question

Gaming advertisers say the new question brands should ask is ‘how will we go to market?’

Headshot of a young athlete

Adidas takes the pressure out of sports in Super Bowl campaign

The campaign centers around a 90-second film starring Patrick Mahomes, Trinity Rodman, Lionel Messi, Linda Caicedo, Rohit Sharma and Jude Bellingham.

Prime Video

Advertisers take a wait and see approach to Prime Video ads

With some exceptions, brands and media buyers are waiting for performance metrics and upfront discounts before investing more in the platform.

Virtual Hilton hotel CGI model in Roblox

Hilton Hotels and Paris Hilton's media company launch Roblox rewards program

Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.