Netflix announces ad tier milestone and ad tech platform at upfront
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Meta introduces AI-generated image variations and text for ads
Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
Roblox rolls out in-platform video ads
Brands can now run video ads on Roblox without building a game on the platform.
Tesla lays off marketing team
Affected employees sat on Tesla’s growth content team and within its design studio.
Whalar Group appoints Neil Waller and James Street as co-CEOs
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
TikTok lets brands avoid violence and gambling with new safety tools
Two new inventory filtering tools will automatically place brands next to safe content across 11 verticals, including beauty and technology.
Cannes Lions launches creator network and learning programme
The programming will run for the first time at this year’s Cannes Lions International Festival of Creativity.
TikTok needs creators to save itself
Communicators agree TikTok should be doing more than rely on its users to make its case. Organized and on-message creators can help.
IBM lays off comms, marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
Watch: McDonald’s investigates hamburger button’s origin
A 20-minute mockumentary from the brand questions whether or not the three-lined website navigation button actually depicts a Big Mac.
VML global CEO Jon Cook on innovating amid WPP cutbacks
In a candid conversation with Campaign US editor-in-chief Alison Weissbrot at Campaign Convene, Cook touched on how VML is improving its innovation tools despite pressures from WPP to become more efficient.
TikTok global head of marketing innovations Jessica Wong departs
Wong’s next venture will revolve around AI.
PayPal hires Geoff Seeley as CMO
Seeley previously served as global CMO and communications officer at CashApp and Afterpay.
Spotify launches in-house music consultancy Aux
EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.
Advertisers share hopes and concerns for OpenAI’s Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
Disney’s Epic investment answers the ‘should we be in gaming?’ question
Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
Adidas takes the pressure out of sports in Super Bowl campaign
The campaign centers around a 90-second film starring Patrick Mahomes, Trinity Rodman, Lionel Messi, Linda Caicedo, Rohit Sharma and Jude Bellingham.
Advertisers take a wait and see approach to Prime Video ads
With some exceptions, brands and media buyers are waiting for performance metrics and upfront discounts before investing more in the platform.
Hilton Hotels and Paris Hilton's media company launch Roblox rewards program
Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.