Bailey Calfee

Premium Reporter

Bailey Calfee is a Premium Reporter at Campaign US covering all things advertising and marketing for the The Knowledge tier. Prior to Campaign US, she worked in lifestyle media as a writer for NYLON and an editor for Shape, covering pop culture, wellness and beauty with a focus on diversity and inclusive representation.

Find more of Bailey's articles here.

International Olympic Committee 1 in 100 million ad

IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis

The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.

New Balance Grey Day ad featuring man speaking into a bullhorn

New Balance boasts deep roots and universal appeal in Grey Days film

Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.

Pictured: Pele Cortizo-Burgess. (Photo credit: Assembly, used with permission)

Assembly hires first global chief strategy officer

Pele Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.

MediaLink logo

MediaLink announces executive leadership team; no replacement for Michael Kassan

The announcement coincides with the Possible Miami conference, where Kassan is chair of the board of directors.

Olympic water polo goalkeeper Ashleigh Johnson

Team USA debuts new One For All platform ahead of the Summer Olympics

The updated platform puts fans first by giving them a chance to get to know the athletes on Team USA on a deeper level.

Happy International Women's Day Concept With Different Nationalities And Ethnicities Of Women Stand Together. Freedom, Gender Equality And Female Empowerment.

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women

CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.

The entrance to Broadcasting House, the headquarters of the BBC, in London.

BBC Studios selects R/GA as creative partner for debut US brand campaign

The campaign, to debut in Q2, aims to introduce the BBC’s “journalistic excellence” to the American market at a time when “trusted news remains paramount.”

The Sphere displays advertising featuring a FedEx driver delivering the Vince Lombardi Trophy leading up to Super Bowl LVIII

Super Bowl LVIII ads were not effective at reaching diverse audiences

An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad breaks, lack of inclusive storytelling left diverse audiences feeling disconnected.

Woman in swimming pool
Danny Robinson

The Martin Agency promotes Danny Robinson to CEO

Robinson most recently served as the creative shop’s CCO.

The Coors Light Chill Train

How Coors Light updated its beer train for a new generation of fans

The iconic train is back for Super Bowl LVIII.

David Harbour for Tide, Zoe Kravitz for Michelob Ultra, Tracy Morgan for Rocket Mortgage, Aaron Paul and Bryan Cranston for PopCorners, Keanu Reeves for Squarespace and Serena Williams for Remy Martin.

Why celebrities have become a staple of Super Bowl ads

In the past eight years, the number of brands casting celebrities in their Super Bowl commercials has doubled — causing the effectiveness of star power to dwindle.

Ben & Jerry's branded bus displaying cow mascots

Ben & Jerry’s board calls for a ‘permanent and immediate’ ceasefire in Gaza

It is one of the most direct brand responses to the war since it began on Oct. 7.

Makeup brand NYX to make its Super Bowl debut

The spot aims to make space to celebrate the “power of women” in the “traditionally male-dominated” football industry.

Digitas names new chief strategy officer and first chief solutions officer

EXCLUSIVE: The new hires signal an expanded investment in global expertise and innovative product offerings.

Jonathan Mildenhall appointed as Rocket Companies’ first CMO

He will remain chair at TwentyFirstCenturyBrand, his branding and marketing consultancy, as he starts his new position on January 8.

Source: Getty Images.

Adland backtracked on its DE&I commitments in 2023. Leaders worry 2024 will be worse

From Bud Light and Target to KFC and Zara, many of this year’s most divisive moments in advertising were attempts at diversity gone wrong. Industry leaders say there is an urgent need to rethink DE&I’s business role.

Source: Getty Images.

Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

Assembly promotes Rick Acampora to global CEO

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.