IOC introduces 2024 Refugee Olympic Team, spotlighting growing crisis
The 1 in 100 Million campaign aims to raise awareness of the team ahead of the Olympic Games this summer while keeping attention on the circumstances that led to its creation.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
Assembly hires first global chief strategy officer
Pele Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
MediaLink announces executive leadership team; no replacement for Michael Kassan
The announcement coincides with the Possible Miami conference, where Kassan is chair of the board of directors.
Team USA debuts new One For All platform ahead of the Summer Olympics
The updated platform puts fans first by giving them a chance to get to know the athletes on Team USA on a deeper level.
CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
BBC Studios selects R/GA as creative partner for debut US brand campaign
The campaign, to debut in Q2, aims to introduce the BBC’s “journalistic excellence” to the American market at a time when “trusted news remains paramount.”
Super Bowl LVIII ads were not effective at reaching diverse audiences
An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad breaks, lack of inclusive storytelling left diverse audiences feeling disconnected.
Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
The brand teamed up with Kylie Kelce to premiere the spot.
The Martin Agency promotes Danny Robinson to CEO
Robinson most recently served as the creative shop’s CCO.
How Coors Light updated its beer train for a new generation of fans
The iconic train is back for Super Bowl LVIII.
Why celebrities have become a staple of Super Bowl ads
In the past eight years, the number of brands casting celebrities in their Super Bowl commercials has doubled — causing the effectiveness of star power to dwindle.
Ben & Jerry’s board calls for a ‘permanent and immediate’ ceasefire in Gaza
It is one of the most direct brand responses to the war since it began on Oct. 7.
Makeup brand NYX to make its Super Bowl debut
The spot aims to make space to celebrate the “power of women” in the “traditionally male-dominated” football industry.
Digitas names new chief strategy officer and first chief solutions officer
EXCLUSIVE: The new hires signal an expanded investment in global expertise and innovative product offerings.
Jonathan Mildenhall appointed as Rocket Companies’ first CMO
He will remain chair at TwentyFirstCenturyBrand, his branding and marketing consultancy, as he starts his new position on January 8.
Adland backtracked on its DE&I commitments in 2023. Leaders worry 2024 will be worse
From Bud Light and Target to KFC and Zara, many of this year’s most divisive moments in advertising were attempts at diversity gone wrong. Industry leaders say there is an urgent need to rethink DE&I’s business role.
Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention
Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
Assembly promotes Rick Acampora to global CEO
EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.