Why video ads have more impact on Pinterest
Video ads on the platform have three times higher viewability than other social platforms
Perfect pitch: Why pitching must evolve now
"The pitch is dead, long live the pitch!" has been a frequent refrain in adland, with prophecies of its demise typically getting louder when the economy is struggling and new business is scarcer. Like now.
How technology is disrupting the automotive industry: all you need to know
The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from ads to experiences, where should marketers place their bets?
A crisis of creativity: London's status as a creative capital comes under threat post-Brexit
Tired of London, tired of life? Or simply tired of exorbitant rent, unreliable transport and an unforgiving achievement economy. In a post-Brexit world, London's position as a creative capital is under threat, Suzy Bashford writes.
Future Fit
How brands can capitalise on the new sports marketing opportunity.
Creativity in the cloud: Could AI really be a game changer for the creative industries?
AI could be a game changer for creative working - but only if the humans get with the programme.
What the future holds for connected cars in 2017 and beyond
What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands
How to be a great employer
As Campaign launches its Best Places to Work survey, Suzy Bashford reveals what it takes - besides a pile of cash, juicy job title and merciful boss, of course - to attract and retain talented people in marcoms today.
How to embrace socioeconomic diversity
The advertising industry has a long way to go to properly address its lack of social diversity.
Why emotional analytics are the next frontier
Emotions, not algorithms, are the next frontier in analytics, with significant implications for brands.
What you need to know about sports marketing in 2017 and beyond
Key trends for marketers and agencies who want to win in today's sports marketing environment.
Passion power: the 10 essential rules of fan engagement
In 2012, brands tapped into people's passions around the London Olympics. The 2016 Games will hold yet more opportunities, as well as potential pitfalls. How can you win the race to drive conversation and become part of a cultural moment, asks Suzy Bashford.
Long and winding road: the life and death of advertising clichés
Suzy Bashford examines the tipping point between potent creative concept and washed-out cliché and whether there's ever justification for employing a well-worn idea.
Marketing to the new dreamers: brands as public service providers
The postcapitalist era is here. We're watching the new next generation from the sidelines. Suzy Bashford offers a sneak peek into the lives of future consumers.
Agile marketing: the pros and cons to adopting a start-up mentality
Marketing's love affair with agile marketing is well-documented, but how can the industry translate this rhetoric into business reality?
How marketers are carving their own creative space
Whether you're sunning yourself on La Croisette or lunching 'al desko' in Crawley, creativity is the lynchpin of marketing. Suzy Bashford asks how marketers can drive the creative agenda in the digital age.
What brands need to know about ultra-transparency and the CSR revolution
The rise of ultra-transparency has placed CSR in the midst of a revolution, with huge implications for marketing. By Suzy Bashford
