Coming soon: the 2024 School Reports
Yes, it's very nearly that time again. How are you feeling?
Collective creative thinking and the death of Don Draper
The office-based "think-a-torium" may no longer be quite so de rigueur, but the idea of a maverick lone creative looks increasingly outmoded in an industry in thrall to teams and partnerships.
Has London lost its creative edge?
Once a hotbed for creativity, does our capital city still have that irresistible pull of old?
Negronis, Champion the Wonder Horse and cats’ bottoms: welcome to Campaign’s 2024 A List
Making its return after a four-year hiatus, this year's list compiles the thoughts of the industry's most influential leaders.
Algorithms and blues
A new book makes for some rather grim reading about digital ecosystems and individual taste.
Does adland take staff departures too personally?
Breaking up is hard to do. But sometimes, in this industry at least, it's inevitable.
Will tougher in-office mandates encourage people to go freelance?
Campaign's Question of the Week asks various industry leaders whether adland should be bracing itself for a shift to freelancing.
Power 100 2023: Hall of Fame
The marketers who have been included in Campaign’s Power 100 list for five or more consecutive years.
Do brands mean anything any more?
Should brands lean towards greater purpose or steer clear? How can they differentiate themselves in a crowded marketplace and resonate with consumers, who have grown increasingly savvy and sceptical?
Is this really entertainment?
Consumers have become increasingly time poor and reluctant to spend time with advertising. In order to engage with them, you need to make stuff that people want to watch, talk about and share. Or, to put it another way, entertain.
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Carolyn McCall: 'My mandate was to kick ITV into the future'
Lauded by an ex-colleague as a 'demi-god', ITV’s chief executive is bringing her divine powers to the broadcaster at a crucial time
Faces to Watch 2023: the next-gen talent line-up
This year's cohort is ready to do big things in a world that remains uncertain
James Denton-Clark: bringing back Saatchi & Saatchi's OG spirit
The agency’s recently appointed chief executive, discusses new-model thinking and ghosts in the machine.
What has been your cultural highlight so far this summer?
Adland reveals what it's been watching, reading, listening to and enjoying during this summer of culture.
Campaign Podcast: Abusive clients | Women’s World Cup | Raheem Sterling's creative agency
FCB London’s Katy Wright, Copa90’s Charlotte Thomson and Dark Horses’ Viv Bowdler discuss the Lionesses' progress, on and off the pitch.
Campaign Podcast: Barbenheimer, Twitter X rebrand and 'Maaate' ad controversy
Craft Media's Yewande Ogunkoya, Digital Cinema Media's Tom Linay and Joan Creative's Tom Ghiden discuss the summer's blockbusting double feature.
Neville Brody: 'Brands aren't re-branding, they're de-branding'
The celebrated graphic designer explains why it's time for us to embrace difficulty and fight the beigeness of our homogenised world.
Oh, we all get creative by the seaside
Tiddely-om-pom-pom... just watch out for the seagulls. And the skinheads.
The distinctive (brand) asset in the room
When Byron Sharp wrote his seminal book on evidence-based marketing in 2010, it sparked a debate on distinctive brand assets and the benefits of immediate consumer recognition. Does his premise remain relevant today?
Pick of the Week: Channel 4's idents open a revolving door into contemporary daily life
Commissioned and overseen by 4Creative, the 25 shorts have been produced by 17 artists and filmmakers.