The creative backlash against Apple 'Crush' missed the point
Apple is diluting its advertising pedigree with low-grade thinking.
Reflecting on the 2024 Campaign School Reports
Campaign’s UK editor on this year’s review of the agency landscape.
Why some agencies won’t be getting an official School Report mark this year
Agencies that haven’t shared their diversity stats will get a provisional score.
Amid the flood of agency mergers, Ogilvy One is a raft
As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
The & Partnership and MSix & Partners merge to form full-service shop
Joining media and advertising will help leverage AI.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
Don't let data on the details distract you from the bigger picture
Research shows ad recall is often not the best way to drive business growth yet it dominates discussion of creative work.
How we arrived at the 2024 A List
Campaign’s UK editor reflects on putting together the first A List since 2020.
Will (Jo) Bacon get M&C Saatchi sizzling again?
It will be good for the industry – and the UK – if the new chief executive builds a business befitting the agency's legacy.
Beware the advertising prophets of certainty
If Albert Einstein knew it was impossible to be definitive in his work, shouldn't advertising people?
The Super Bowl is not just for Christmas
The British holiday ad season has more in common with the Super Bowl than PR buzz.
What to make of the Vodafone UK ad pitch?
Looking beyond the gossip headlines to the fine print of last year's hottest creative pitch.
Don't let Solo Stove's Snoop campaign be a marketing 'Rorschach Test'
Don't confirm your biases in the Snoop Solo Stoves campaign – it is neither an embarrassment nor a success, yet.
Annette King’s task is to conduct Song’s orchestra into a magnetic melody
Expect the former chief executive of Publicis Groupe UK to make an impact quickly in 2024.
Hawkey and Rees moves show the importance of keeping doors open
The hirings of chief executives at Digitas EMEA and AMV Group demonstrate the benefit of continued conversations in executive recruitment.
Accenture Song simplifies structure and expands Annette King's remit
Chief executive David Droga says the changes will allow 'everyone to know where they sit and what role they play'.
Adam & Eve/DDB names new chief executive
Chief client officer has been at the Omnicom agency since January 2012.
Angela Tangas: 'I didn't come here to run an advertising agency'
Dentsu’s UK and Ireland chief executive is building on the group’s Japanese heritage.
Will advertising agencies survive?
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Campaign's final quarterly print issue is a map of the future
The only thing this issue of Campaign could possibly focus on is where adland goes next.