Planning Associate Director
- Employer
- Zenith
- Location
- Wood Lane, London
- Salary
- Competitive
- Closing date
- 23 May 2024
View more
- Discipline
- Advertising
- Specialism
- Account Management, Planning & Strategy, Project Management, Sales & Business Development, Digital
- Sector
- B2C
- Business Type
- Agency
- Seniority
- Manager
- Contract Type
- Permanent
- Hours
- Full-Time
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Job Details
Media Planning & Account Management
Qualifications
DESIRED SOFT SKILLS & TRAITS
- Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns in your specified Commercial Area
- Develop planning objectives that align with and elevate the client's marketing and business goals
- Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
- Establish and grow client relationships by demonstrating an understanding of industry and client business issues
- Work with internal channel teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
- Oversee the process and procedure for client set up, billing and all administrative functions
- Detailed awareness of media landscape, trends, challenges, and competition
- Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
- Responsible for managing projects and resources for all aspects impacting the client's business
Team Management
- Supervising, training and developing skills of Planning Managers and Planning Executives by managing workload, delegating responsibilities and checking work for accuracy
- Provide job performance feedback to direct reports to manage career trajectory of the junior talent and make recommendations to management
- Mentor and guide direct reports to ensure proper education for advancement
- Lead by example assisting in all levels of the planning and activation process
Qualifications
- Extensive experience of media planning experience, preferably at an agency
- Depth of years experience of experience managing junior staff
- Computer Skills/Software Knowledge e.g. Nielsen Suite, Kantar, Lumina, Flowchart Software, R/F and Optimization Software, Prisma, MRI/GfK, GWI
- Ability to translate data into well-articulated and actionable ideas
- Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
- Excellent team management; motivational/ organisational/ interpersonal skills
- Detail-oriented, quantitative/analytical skills and proven ability to thrive in a fast-paced environment
- Understanding of Media Buying, Activation and Ad Ops team functions
DESIRED SOFT SKILLS & TRAITS
- Passionate about multi-media channel planning based on data-led insights
- Naturally interested in people, what makes them tick and how to influence their behaviours
- An assured presenter. Excellent communication skills are critical
- You are able to act as a senior team member, able to orient, train, assign and review the work of direct reports/ junior team members
- You are excited to be a mentor for others when resolving complex problems/issues
- You take great pride in delivering outstanding work
- Natural curiosity and desire to help clients achieve goals
- You are able to work independently; able to think quickly on your feet, use your experience to make judgement calls when necessary, will speak up and can defend their point of view without being dogmatic.
Company
Without Bold Moves, everything stays the same.
We work with clients to do stuff differently, to take them down more profitable paths. Whether that is communicating in new spaces, solving an old problem in a new way or finding an angle nobody else has uncovered.
Let’s not allow the status quo to prevail.
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