Step forward, our new vaccine advocates
Do we need famous people to convey information about Covid-19 vaccines?
Brands that refuse to engage with purpose risk long-term damage
Purpose is essential if brands are to find new audiences and increase the loyalties of the ones they already have.
Mail drop makes Virgin's values look shaky
Virgin Trains' decision to stop selling the Daily Mail intensifies concerns about Richard Branson's hypocrisy and weakens my advocacy for the Virgin brand.
Epidemic of gambling ads in day-time TV is irresponsible
The media industry's willingness to promote gambling during day-time TV is harmful to children and society, Grant Feller argues.
Newspapers need transfusion of new blood to stay relevant
A clique-ridden attitude is why 'old' media is dying, writes former Daily Mail and Daily Express executive Grant Feller.
May's refusal to engage electorate is a warning for brands that spurn dialogue
Theresa May's titanic election own goal is further proof that smart brands must engage with and listen to their audiences, Grant Feller argues.
Media owners are missing a golden opportunity to mine their archives
The most interesting element of the Sunday Times' redesign is not what's new but what's old.
Row over Brut plug on Radio 4 shows peril of mixing journalism and brands
BBC Today's Garry Richardson told everyone he was speaking to a cricketer, "in conjunction with Brut aftershave who he is an ambassador for".
Lego 'looks like a bully' by joining 'baffling' war against Daily Mail
Lego's decision to end promotional activity with the Daily Mail amid pressure from Stop Funding Hate raises worrying questions about freedom of expression, argues Grant Feller.
Facebook wants to be in the news business, so it needs journalists
The row about Facebook's alleged left-wing bias in its Trending Topics is proof that the network's editorial views matters, argues Grant Feller.
Specsavers story in the Mail is case study for content marketing done right
If you want content marketing done right, hire a journalist, says GF Media's Grant Feller.
Mirror's New Day is smart to copy Daily Mail
Grant Feller, a media consultant and former Daily Mail and Daily Express executive, on the Daily Mirror's planned 20p tabloid launch and the print demise of The Independent.
Why content should not be the sole domain of journalists
The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It.
Facebook dislike button: Why audiences love to hate
As Facebook mulls adding a dislike button, Grant Feller, a former associate editor of the Daily Express, discusses the power of negativity in engaging audiences.
The revolution will be journalised
This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.
Murky financial arrangements are rife in journalism
Murky financial arrangements which compromise journalists exist everywhere, says Grant Feller, a former associate editor of the Daily Express.
Why the over-50s are addicted to tablets
Grant Feller, director of GF-Media, which specialises in digital content for the over-50s, on why tablets are the most important gadget for older audiences.
Over 50 and feeling frisky? You could be 'down-ageing' (and soon buying Reader's Digest)
Following the acquisition of Reader's Digest last week by venture capitalist Mike Luckwell, Grant Feller, media consultant and director of GF-Media, explores why the "frisky" over-50s market has been ignored by an industry obsessed with a lust for youth.
How the teen exodus could save Facebook
The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.
Enough about the under 40s, it's time to focus on the Big-Timers
People aged over 50 should be an advertiser's nirvana, so it is time for a step-change in thinking, says former Daily Mail and Daily Express journalist, Grant Feller, now founder of GF Media.