Why extraction at the gaming adspend goldmine remains a challenge
Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands making their presence felt?
Sky Broadband pits gamers against each other inside giant 'hotbox'
The campaign is McCann London’s first work for Sky following its pitch win in April.
National Rail targets Roblox players to promote student railcard scheme
An immersive experience enables players to ‘ride’ branded train carriages in-game.
MediaMonks enhances software production with AI
AI will be used to deliver select highlights from live broadcasts to consumers.
BrewDog partners tech distillery to produce ‘crowd-created’ spirits brand
A community based around Degen Distillery will produce branding for the product.
Atomic buys talent shop to launch social offering
Move follows acquisition of Talent & Brands influencer business.
Acclaimed director Ian Pons Jewell unveils global production company
Jewell is known in adland for his work with Academy Films
Savills ad depicts the emotional attachment to the family home
The campaign is Adam & Eve/DDB's first work for the estate agent since winning the account earlier this year.
Tesco makes comic play on high fashion in F&F ad
Campaign is first work for F&F by Bartle Bogle Hegarty.
Samsung promotes Fold devices to gamers with Fortnite activation
The experience was created by GameSquare and supported by Publicis Sport & Entertainment.
Idhl Group hires chief executive
He is known in adland for launching iProspect.
Sky Vegas offers pop-up casino experience
The campaign was produced by agencies Krow, Premier and Fab Lab.
British Army recruitment campaign shows there is a ‘place for everyone’
Campaign was produced by Accenture Song.
Oliver sets up global council to regulate AI use
The council also plans to share its findings and insights with the industry.
Channel 4 makes international debut on ad-supported US platforms
The broadcaster will export its content to three of the US’ biggest ad-supported streaming services.
Aviva and ITV team up to help solve the nation’s financial puzzles
Campaign was co-produced by ITV Creative and Publicis Media.
Asda hires former Aldi marketer as chief customer officer
David Hills was previously at Aldi for 16 years.
Adam & Eve/DDB rolls out idents for SharkNinja's This Morning partnership
The agency has won the appliance brand's creative account without a competitive pitch.
Chupa Chups targets Gen Z with Roblox in-game skating experience
Activation is first of its kind for Wavemaker.
Tributes paid to Nigel Jones, former FCB strategy chief and Publicis UK boss, who has died
Colleagues praise 'advertising industry legend' and 'dear friend' after his death at 62.