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Clockwise from top left: Hannah Astill, Charlie Carpenter, Rania Robinson, Nick Louisson, Andrew Mortimer, Vlad Komanicky and Pedro Martins.

What does the Pitch Positive Pledge mean in practice?

May 20, 2024, by Beau Jackson

Partnership Brands should be wary of intermediaries who focus solely on pitch management a...

Inclusive marketing

Inclusive marketing: Be better so you can do better

May 20, 2024

;s editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership...

The project is designed to help overcome stereotypes about dads and father figures

Campaign Against Living Miserably and The Or tackle Father’s Day stereotypes

May 20, 2024, by Marianne Calnan

executive of Calm, said: “This brilliant partnership speaks volumes to that need, sh...

newcastle fc ad

Newcastle United FC "Unsilence the crowd" by Prism Sport & Entertainment

May 17, 2024

In partnership with shirt sponsor and  live events and experiences company Sela and we...

Halfords logo on the side of a Halfords store

Halfords appoints media planning and buying agency to £20m account

May 17, 2024, by Shauna Lewis

;a true partnership set up for success” and added: “We were blown away by [Half...

Alzheimer's Society ad in Blackpool, located outside and referencing The Devonshire Arms

Alzheimer’s Society and NCA use media as the message in Blackpool OOH takeover

May 17, 2024, by Ben Bold

history and wealth of local landmarks for creative work to build on". He continued: "In partner...

Clockwise from top left: East Midlands Railway, Peroni, Kenvue, Uswitch, Which?, Pipedrive, Esure and NatWest

Pitch Update: L'Oréal, Peroni, NatWest, Johnson & Johnson, Which?, East Midlands Railway and more

May 16, 2024, by Staff

, with The Aperto Partnership supporting the review. EMX is the incumbent on the accou...

Stock photo of a woman recording a video

Podcast ads should be more clearly identified, ASA says

May 16, 2024, by Adam Shepherd

to avoid confusion. The guidelines also stated that paid partnerships within the regular c...

Lucozade ad

Lucozade "Football x Renovators" by Adam & Eve/DDB

May 16, 2024, Adam & Eve/DDB for Lucozade

Drink brand Lucozade is promoting its partnership with England footballer Jude Bellingham v...

We Are Socal: Thibault la Droitte

We Are Social poaches influencer lead from PHD

May 16, 2024, by Lucy Shelley

, including Adidas, Activision and Starbucks, on creating authentic influencer partnerships...

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