Five sporting activations of 2014
The FIFA World Cup, Commonwealth Games and the Wimbledon Championships provided an array of activati...
Eight on-the-go brand activations from 2014
2014 was the year experiential marketing went mobile. Event looks back at eight great brand activati...
Event TV: Top seven brand activation videos of 2014
M&S, Virgin Trains and Pepsi Max are among Event's most popular brand activation videos of 2014....
Event's top seven stories of 2014
It's been a momentous year for the events industry, and to celebrate the biggest headlines, here's o...
Christmas brand activation highlights of 2014
This year's festive season was jam-packed with brands getting in on experiential action. So as a gif...
Three food ideas for thought
From working with street vendors to dining in a railway carriage, Event has scoped out the latest ca...
Event TV: Visa Europe rewards Christmas Day workers
Finance company Visa Europe said 'thank you' to Christmas Day workers earlier this month by surprisi...
Brand activation highlights 2014: October - December
It's almost time to say goodbye to 2014, but before we do here are the brand activation stories whic...
Event 100 Club 2015: No. 9 - Dale Parmenter
DRP managing director Dale Parmenter was voted number nine in the 2015 edition of the Event 100 Club...
My New Agency: Vince Russell, SEE
Event grills the managers of 2014's new agencies about the highs and lows of their first year of tra...
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