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Arm & Hammer creates 'apothecary' tent at Wilderness Festival

Baking soda toothpaste brand Arm & Hammer will run scientific experiments showing the benefits of ba...

Global: Hyundai teams up with Tinder to offer test drive dates

Automotive brand Hyundai has partnered with dating app Tinder in Canada to draw parallels between ca...

Global: G-Shock to activate at surf competition in California

As the official timekeeper of the 2017 Vans US Open Of Surfing, Casio G-Shock will create a number o...

Samsung to take 'Hypercube' selfie experience to UK festivals

Festival-goers will have the chance to immerse themselves in a '360 Infinity Selfie' experience at B...

Eventographic: Samsung, Maynards Bassetts and Fever-Tree

Event has collected results from four notable brand activations this month including Samsung at Hous...

Behind the scenes: Ford Fiesta's European launch

How Ford Fiesta brought to life the different personalities of the car for a recent experiential med...

Inside F1 Live: Marking a new era for Formula 1

Guy Horner, CEO of the TBA Group, reveals the logistical challenges of staging F1 Live London - a fi...

Report: How much is experiential worth to the UK economy?

Event has teamed up with London & Partners, the city's official promotional company, to assess the v...

Global: Jose Cuervo creates tequila fountains in LA

To mark National Tequila Day, Jose Cuervo replaced water in drinking fountains around Los Angeles wi...

Download: London's Experiential Playground report 2017

Download Event's new report, produced in collaboration with London & Partners, which assesses the va...

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