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How Adidas embraced World Cup fever for its biggest UK football activation

June 28, 2018, by Yasmin Arrigo

The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engag...

Nissan

School Reports 2018: TRO

April 13, 2018

Type of agency & ownership:  Brand experience agency, owned by Omnicom Nielsen billings 201...

School Reports 2018: Jack Morton Worldwide

April 13, 2018

Type of agency & ownership:  Brand experience agency, owned by Interpublic Group Nielsen bi...

Premier League fan park

School Reports 2018: Momentum Worldwide

April 13, 2018

Type of agency & ownership:  Brand experience agency, owned by Interpublic Group Nielsen bi...

School Reports 2018: Amplify

April 13, 2018

Type of agency & ownership:  Independent brand experience agency Nielsen billings 2017: n/s...

State of play: the events tech market in 2018

April 12, 2018, by Kim Benjamin

Fast-evolving technology is transforming the way in which the events industry, brands and visitors a...

Six key lessons from Vodafone's Voxi launch

March 26, 2018, by Gurjit Degun

What did the mobile network learn about targeting people aged 25 and under from last summer's launch...

Secret Cinema's Fabien Riggall on a decade of creating new worlds

March 26, 2018, by Yasmin Arrigo

The immersive cinema brand's founder and creative director tells Yasmin Arrigo why brands should pay...

Why Pernod Ricard is using experiences to target consumers in Manchester

March 26, 2018, by Gurjit Degun

The drinks company has invested in a five-year lease in a historic building to explore the creative ...

Brand Slam: KFC vs Burger King

March 26, 2018, by Kim Benjamin

KFC and Burger King both use experiential to make a deeper connection with consumers, but which make...