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Cannes Lions 2023: activations from Snap, Pinterest, Netflix, Wieden & Kennedy and more

June 23, 2023, by Yasmin Arrigo and Gurjit Degun

Brand experience specialists comment on activations at the Cannes Lions International Festival of Cr...

Still from Puma ad

Pick of the Week: Puma helps young girls stay true to themselves

August 18, 2022, by Gurjit Degun

Work by The Elephant Room includes 'listening party'....

What can we learn from the first socially distanced events?

September 02, 2020, by Fayola Douglas

Covid-secure events have now become the norm, how can these experiences be delivered without comprom...

9 takeaways from Campaign's Future Fit

February 28, 2019, by Staff

The sports marketing sector offers new opportunities for brands looking to grow their audiences and ...

Brand Slam: Timberland vs Converse

February 15, 2019, by Kim Benjamin

Both shoe brands have increasingly turned to experiences to promote their products....

Brand Slam: Sky vs Netflix

January 30, 2019, by Kim Benjamin

The broadcasters have been creating a range of experiences around shows including Stranger Things, G...

'The influencers became the influenced' - an industry on Fyre

January 25, 2019, by Arvind Hickman

Ja Rule was conned, as was Kendall Jenner, supermodels and an army of 400 Insta stars. What does the...

Campaign experiences stories that made the year

December 19, 2018, by Staff

Converse, Google, Jägermeister and Aperol all feature in the most-read brand activation stories we c...

Brand Slam: O2 vs EE

October 24, 2018, by Kim Benjamin

The mobile network providers are focusing on sport and music to retain existing customers and attrac...

Adland's move into branded experiences

October 01, 2018, by Gurjit Degun

As branded experiences become an increasingly popular option for marketers, ad agencies are also rea...