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Arm & Hammer creates 'apothecary' tent at Wilderness Festival

August 03, 2017, by Alison Ledger

Baking soda toothpaste brand Arm & Hammer will run scientific experiments showing the benef...The scientific experiments at Arm & Hammer's The Apothecary will include a volcano-insp...

Global: Hyundai teams up with Tinder to offer test drive dates

August 02, 2017, by Alison Ledger

against each other.  For your daily hit of news from the brand experience communit...

Global: G-Shock to activate at surf competition in California

August 01, 2017, by Alison Ledger

' where they will experience the shock and water-resistant toughness of G-Shock watche...

Samsung to take 'Hypercube' selfie experience to UK festivals

July 31, 2017, by Alison Ledger

Festival-goers will have the chance to immerse themselves in a '360 Infinity Selfie' experience<...As participants enter the Hypercube 360 Infinity Selfie experience, located in a 12-me...

Eventographic: Samsung, Maynards Bassetts and Fever-Tree

July 27, 2017, by Alison Ledger

experience and a flower photo wall. 2. Tonic water company Fever-Tree worked ...

Behind the scenes: Ford Fiesta's European launch

July 27, 2017, by Alison Ledger

of each model within the new Fiesta portfolio. The experience In the grounds of t...

Inside F1 Live: Marking a new era for Formula 1

July 27, 2017, by Alison Ledger

. The large-scale brand experience took place on 12 July and aimed to open up F1 to n...

Report: How much is experiential worth to the UK economy?

July 27, 2017, by Alison Ledger

and they settled on brand experience budgets spend. For last year’s report, Event...

Global: Jose Cuervo creates tequila fountains in LA

July 25, 2017, by Alison Ledger

London's first Margarita Rumble. For an overview of the current brand experience landsc...

Download: London's Experiential Playground report 2017

July 24, 2017, by Alison Ledger

company, to  survey its agency readers, asking each to submit the total level of brand exp...

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