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A couple watching Freely TV in the back of a London cab

Freely debut campaign sees people having 'big moments on big TVs anywhere there's wifi'

May 20, 2024, by Ben Bold

Wifi-enabled service launched on 30 April....

A black and white photo of Craig Inglis

Craig Inglis re-emerges as Merlin Entertainments’ first CMO

May 15, 2024, by Ben Bold

The former John Lewis marketer left Sage last year....

Three boxes of Kellogg's cereal, each promoting its football training camps for kids

Kellogg's partners EFL, Man City, Celtic and Rangers for free kids football camps

April 26, 2024, by Ben Bold

Wasserman created the campaign....

Various silhouettes of people representing diversity

Creative Equals and Effie examine links between DEI and effectiveness

April 24, 2024, by Ben Bold

Announcement coincides with today’s Rise 2024 event....

a graphic of a union flag background overlayed with charts and figures suggesting an economy in flux

‘Marketer decisions run counter to positivity': reaction to latest IPA Bellwether

April 19, 2024, by Ben Bold

Adland figures suggest that amid the upheaval that besets the UK, there are signs of recovery in the...

A shopping trolley carrying a graph line representing growth

IPA Bellwether: marketing budgets up but main media spend declines

April 17, 2024, by Ben Bold

Events category bucked overall market trend with record-breaking growth....

L-R: Becky Hill, Tom Walker and Jess Glynne will star in the limited-run series (pictures: ITV)

O2 to bring 'FOMO inducing' ad-funded music show to ITV

April 04, 2024, by Beau Jackson

New series is the latest in a line of branded entertainment from ITV’s BE Studio...

A banner for Allies Coming out for Trans+ executive briefing event on 30 April

WPP, Google and Wacl among backers of trans+ allies collective

March 28, 2024, by Ben Bold

Inaugural event takes place on 30 April at Google's London HQ....

An image promoting Creative Equals' Rise conference, with photos of speakers including Steven Bartlett and Nish Kumar

Diageo, P&G, Mindshare and BBC among speakers at Creative Equals' Rise 2024

March 21, 2024, by Ben Bold

Event takes place on 24 April....

An impression of Below The Lights, an event space due to open in the summer and situated under Piccadilly Circus. It's a stark, neutrally-coloured space, with digital screens offering colour and detail

Landsec creates brand experience venue under Piccadilly Lights

March 19, 2024, by Ben Bold

In collaboration with Ocean Outdoor and agency 160over90....

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