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A black and white photo of Craig Inglis

Craig Inglis re-emerges as Merlin Entertainments’ first CMO

will complete the leadership team at the company, which operates theme parks and experienc...

a graphic of a union flag background overlayed with charts and figures suggesting an economy in flux

‘Marketer decisions run counter to positivity': reaction to latest IPA Bellwether

and into an extraordinary summer of collective and shared experiences in the Euros and the...

L-R: Becky Hill, Tom Walker and Jess Glynne will star in the limited-run series (pictures: ITV)

O2 to bring 'FOMO inducing' ad-funded music show to ITV

, money-can’t-buy experience,” she added.  “The campaign will be sup...

An impression of Below The Lights, an event space due to open in the summer and situated under Piccadilly Circus. It's a stark, neutrally-coloured space, with digital screens offering colour and detail

Landsec creates brand experience venue under Piccadilly Lights

for new experiences and brands are increasingly looking to interact with their audiences i...

A drone light show over London, with a gigantic spaceship lighting up the sky

Samsung takes over London skies and rebrands Circle Line to launch Galaxy AI

to enter the game's world and experience the functionality of Galaxy AI. “Gamers are...

Two smartphone screens showing Pinterest's V&A Museum Chanel exhibition

Pinterest designs Chanel-themed virtual V&A exhibition

of creativity, and we want as many people as possible to have the opportunity to experience...

Screenshot from Samsung UK's Fortnite map, "Into the fold"

Samsung promotes Fold devices to gamers with Fortnite activation

The experience was created by GameSquare and supported by Publicis Sport & Entertainment..... Unreal Editor,  Fortnite ’s built-in game creation tool, was used to build the expe...

Photo of Sky Vegas Live-themed LED light, which reads the copy "It's great to be LIVE!"

Sky Vegas offers pop-up casino experience

popular games into a real-world night out. The experience at London’s Steel Yard on ...

Promotional graphic for Chupa Chups' latest Roblox game 'Skate & Create'

Chupa Chups targets Gen Z with Roblox in-game skating experience

Lollipop brand Chupa Chups is making its entry into gaming with the Roblox experience ̶...

Screenshot of "Blackpink the Palace", a Roblox game based on the Korean pop group

Fans can 'meet' K-pop supergroup Blackpink in Roblox

experiences are available for fans (referred to as “Blinks” by devotees of the...

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