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A black and white photo of Craig Inglis

Craig Inglis re-emerges as Merlin Entertainments’ first CMO

May 15, 2024, by Ben Bold

will complete the leadership team at the company, which operates theme parks and experienc...

A concept image of Buffalo Trace's telephone box pop-up at Covent Garden

Buffalo Trace Distillery serves up whiskey this bank holiday from green telephone box

May 03, 2024, by Ben Bold

), ahead of the tasting experience opening to the general public on bank holiday Monday. Th...

a graphic of a union flag background overlayed with charts and figures suggesting an economy in flux

‘Marketer decisions run counter to positivity': reaction to latest IPA Bellwether

April 19, 2024, by Ben Bold

and into an extraordinary summer of collective and shared experiences in the Euros and the...

A man stands in front of the Dolmio Drive-Thru holding a box with the words Dolmio dinner bundle

Dolmio partners with Sam Thompson on drive-thru experience

April 11, 2024, by Ida Axling

to launch a drive-thru experience. The activation was created by Ketchum and opened at San...

L-R: Becky Hill, Tom Walker and Jess Glynne will star in the limited-run series (pictures: ITV)

O2 to bring 'FOMO inducing' ad-funded music show to ITV

April 04, 2024, by Beau Jackson

, money-can’t-buy experience,” she added.  “The campaign will be sup...

Budweiser: Sir Peter Blake designs Pop Art can

Budweiser keeps cool with pop-art can designed by Sir Peter Blake

March 25, 2024, by Lucy Shelley

showcased Blake's cans in a simple black frame. The experience came complete with museum s...

Autograph Collection Hotels: giant suitcase stunt

Autograph Collection Hotels leaves giant suitcase outside King’s Cross station

March 20, 2024, by Lucy Shelley

Collection, with each hotel offering a different experience. Autograph Collection Hotels i...

An impression of Below The Lights, an event space due to open in the summer and situated under Piccadilly Circus. It's a stark, neutrally-coloured space, with digital screens offering colour and detail

Landsec creates brand experience venue under Piccadilly Lights

March 19, 2024, by Ben Bold

for new experiences and brands are increasingly looking to interact with their audiences i...

Nike Air Max Day flyer

Nike to create car boot activation for UK Air Max Day 2024

February 28, 2024, by Gurjit Degun

The brand experience is being delivered by Seen Studios....

EE Learn Live host Stacey Dooley

EE Learn Live event teaches life skills to secondary school kids

February 23, 2024, by Ben Bold

experience was conceived, produced and executed by Havas Play, with digital content develo...

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