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Brand Slam: Schweppes vs Fentimans

The soft-drinks brands have been staging immersive cocktail experiences to reflect their heritage an...

Brand Slam: Mastercard vs Klarna

The financial services brands are banking on music, fashion and cars to engage with consumers....

Brand Slam: BrewDog vs Guinness

Beer brands are staging activations themed around pop-up bars and football....

Microsoft is encouraging girls to express creativity through technology

Event marks International Women's Day....

Apple marks International Women's Day with skills series

Sessions focus on inspirational creatives....

Invnt builds on storytelling services with Folk Hero acquisition

New York-based Folk Hero works with brands across fashion, lifestyle and financial services....

London Eye marks birthday celebrations with themed pods

Experiences include elevated pub and sky-high disco....

Cadbury partners John Lewis for Easter retro video store

Shoppers will be able to browse titles available on Creme Egg's new video platform....

Brand Slam: Disney vs Warner Bros

Entertainment companies' techniques to engage fans include exhibitions and live experiences based on...

Barbour and National Trust highlight conservation issues

Series of talks is taking place at John Lewis London flagship store....

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