Search results for "experiences"

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Campaign Scrutiny logo with hands holding a leaf

‘Don't be Blockbuster when everyone else is Netflix’: tackling sustainability in the experiential sector

July 04, 2023, by Charlotte Rawlings

After years of virtual events grabbing the spotlight, in-person experiences have been enjoy... by its absence under lockdown. However, such experiences tend to be one-offs, short-term o...

Co-op chief marketer Kenyatte Nelson

Co-op chief marketer: Agency fees, consolidation and how to prove value to clients in tough times

May 24, 2023, by Nicola Merrifield

budget that are not pointed at things customers can see, touch, feel experience, will be s...

Baz Luhrmann taking a selfie with Ai-Da robot

'Everyone is inherently creative': Baz Luhrmann talks AI and inspiration

April 24, 2023, by Charlotte Rawlings

and whether she experiences emotions. “As an artist robot, I'm inspired by the world...

Image from Moncler show at London Fashion Week 2023

Redefining the runway: how luxury brands embraced the LFW experience

March 06, 2023, by Yasmin Arrigo

Experience and creative collabs have become favoured stratagems for the luxury sector durin... standout experiences and campaigns to fuel chatter and gain cultural currency. Think Loewe...

Image of Milan ultras

How brands and creativity can help save sport's soul

February 20, 2023, by Lee Geraghty

, cut-down on-demand footage. The live viewing experience is changing, with traditional, li...

Image of OOH advert for Grand Theft Auto game

Dentsu’s gaming chief on the 2023 trends shaping the sector

February 06, 2023, by Coral Cripps

and confusion for stakeholders involved. With two decades of experience in the gaming and ...

Image from theatre production GROUP

Making a comedy drama out of a life-coaching crisis

January 31, 2023, by Amy Kean

of pounds a time) that I wrote a show about it: GROUP. I like to experiment with my writin...

Image taken from the Punchdrunk production Burnt City

Punchdrunk: ‘The hit has to be as potent as it can be – otherwise you can do conventional marketing’

August 22, 2022, by Nicola Merrifield

experience and live events throughout the US showcasing her life. However, Barrett says hi...

Image of two middle-aged men

Generation X continues to hit the spot, but why is the industry still missing out?

July 04, 2022, by Matt Barker

experiences, tidy age categorisations can seem a little trite at best (one step away from....

Two men with beers at the San Miguel Summer Terrace

A restriction-free summer paves the way for on-trade experiences

May 23, 2022, by Fayola Douglas

Miguel is not alone in seeking out the opportunity to deliver an on-trade brand experience...