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A black and white photo of Craig Inglis

Craig Inglis re-emerges as Merlin Entertainments’ first CMO

May 15, 2024, by Ben Bold

will complete the leadership team at the company, which operates theme parks and experienc...

a graphic of a union flag background overlayed with charts and figures suggesting an economy in flux

‘Marketer decisions run counter to positivity': reaction to latest IPA Bellwether

April 19, 2024, by Ben Bold

and into an extraordinary summer of collective and shared experiences in the Euros and the...

L-R: Becky Hill, Tom Walker and Jess Glynne will star in the limited-run series (pictures: ITV)

O2 to bring 'FOMO inducing' ad-funded music show to ITV

April 04, 2024, by Beau Jackson

, money-can’t-buy experience,” she added.  “The campaign will be sup...

Budweiser: Sir Peter Blake designs Pop Art can

Budweiser keeps cool with pop-art can designed by Sir Peter Blake

March 25, 2024, by Lucy Shelley

showcased Blake's cans in a simple black frame. The experience came complete with museum s...

Autograph Collection Hotels: giant suitcase stunt

Autograph Collection Hotels leaves giant suitcase outside King’s Cross station

March 20, 2024, by Lucy Shelley

Collection, with each hotel offering a different experience. Autograph Collection Hotels i...

An impression of Below The Lights, an event space due to open in the summer and situated under Piccadilly Circus. It's a stark, neutrally-coloured space, with digital screens offering colour and detail

Landsec creates brand experience venue under Piccadilly Lights

March 19, 2024, by Ben Bold

for new experiences and brands are increasingly looking to interact with their audiences i...

EE Learn Live host Stacey Dooley

EE Learn Live event teaches life skills to secondary school kids

February 23, 2024, by Ben Bold

experience was conceived, produced and executed by Havas Play, with digital content develo...

A colour photo of Hayley James from Sense

Top 10 brand experience trends for 2024

January 12, 2024, by Hayley James

specifically considering brand experience as part of their strategy should read on....Every year, we write a practical guide that explores how brand experiences will evolve in t...

"The enchanted snow globe” winter scene on screens in the Now Building

Uniqlo and Outernet collaborate to create digital 'snow globe'

November 17, 2023, by Beau Jackson

into a giant digital snow globe. For the limited-run experience, entitled “The encha...

Bertinet Bakery hosts breakfast in bed for Londoners on Southbank

Bertinet Bakery pops up for breakfast in bed on London's Southbank

October 16, 2023, by Ben Bold

Experience timed ahead of end of British Summer Time and extra hour's lie-in...., with a super-sized breakfast-in-bed pop-up experience taking place on London's Southbank ...

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