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Sega to launch VR experiences in Japanese gaming centres

Sega Entertainment, the gaming company, is introducing virtual reality arcade experiences t...In a partnership with StarVR, which provides VR experiences, Sega fans will initially be ab...

Top 10 Campaign videos of 2017

Campaign's most-viewed videos of the year include our "Making of an ad" series, Cannes coverage and ...

Sony creates music tech experience with Khalid

this, they will enter the "Dreamscape" where they can watch Khalid play live. The two experi...

Marriott to be first advertiser to use Echo outdoor ad technology

Europe at Marriott International, said: "We wanted to bring a magical new experience to Lo...

Sam Moqbel leaves Mars Events for Jack Morton Worldwide

Sam Moqbel, managing director of brand experience agency Mars Events, has left to join Jack... was business director at Cheil Worldwide. He has also worked at experience agencies Wasser...

Five London activations to visit over the Christmas break

For many in events the last experience has been and gone and work is drawing to a close, so...The Star Wars: Secret of the Empire The hyper reality Star Wars experience in Westfield ...

Wired sets up holiday pop-up store in New York

products to "experience the future of a connected life". Products on sale include Nest ...

Virgin Atlantic partners Coppa Club for airport lounge igloo pop-up

, vice president for customer experience at Virgin Atlantic, said: "Once again we have show...

Bompas & Parr to launch Food Film Festival

Bompas & Parr is launching a Food Film Festival to put food at the heart of the cinema-going exp...

Lucasfilm unveils hyper reality Star Wars experience

Lucasfilm's immersive entertainment division ILMxLAB and The Void have opened a first-of-its-kind hy..."The Star Wars: Secrets of the Empire" experience will transport guests into the Star Wars ...

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