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Pringles Poptopia by Dentsu Creative

Pringles unveils Poptopia personalised digital playground

May 02, 2024, by Marianne Calnan

'Pringles Poptopia' was created by Dentsu Creative and Merkle....

Various silhouettes of people representing diversity

Creative Equals and Effie examine links between DEI and effectiveness

April 24, 2024, by Ben Bold

Announcement coincides with today’s Rise 2024 event....

a graphic of a union flag background overlayed with charts and figures suggesting an economy in flux

‘Marketer decisions run counter to positivity': reaction to latest IPA Bellwether

April 19, 2024, by Ben Bold

Adland figures suggest that amid the upheaval that besets the UK, there are signs of recovery in the...

A shopping trolley carrying a graph line representing growth

IPA Bellwether: marketing budgets up but main media spend declines

April 17, 2024, by Ben Bold

Events category bucked overall market trend with record-breaking growth....

A banner for Allies Coming out for Trans+ executive briefing event on 30 April

WPP, Google and Wacl among backers of trans+ allies collective

March 28, 2024, by Ben Bold

Inaugural event takes place on 30 April at Google's London HQ....

An image promoting Creative Equals' Rise conference, with photos of speakers including Steven Bartlett and Nish Kumar

Diageo, P&G, Mindshare and BBC among speakers at Creative Equals' Rise 2024

March 21, 2024, by Ben Bold

Event takes place on 24 April....

Magnum Waterloo experience

Magnum brings classical ensemble to Waterloo Station

March 01, 2024, by Marianne Calnan

The brand handed out Magnums to commuters....

The Ordinary bottle floating under Tower Bridge

The Ordinary floats giant product bottle down the Thames

February 16, 2024, by Marianne Calnan

The experience was created by One Agency....

Kraken Rum Date Escape

Kraken Rum to host 'date escape’ service

February 09, 2024, by Marianne Calnan

The experience is being promoted by a social media campaign....

A very pink, Barbie-themed pop up in London's Covent Garden

NYX Professional Makeup paints Covent Garden pink for ‘Barbie’ movie partnership

July 17, 2023, by Ben Bold

Broader, global campaign includes influencer activity....