Supermarkets News, Articles & Analysis
Read the latest Supermarkets News, Articles & Analysis at Campaignlive UK
Sainsbury's "Spring fresh" by New Commercial Arts
Sainsbury's employees offer suggestions for fresh seasonal produce and meal ideas.
Sainsbury’s staff offer dinner suggestions alongside another star cameo
New Commercial Arts created the campaign.
Aldi ad banned over 'cheapest Christmas dinner' claims
Sainsbury’s challenged the claims outlined in the ad.
Co-op reviews ad account
Review is in early stages.
Co-op launches UK’s 'first convenience Retail Media Network'
The Co-op Media Network brings together the supemarket’s in-house team and agency partner Threefold, part of SMG.
Ocado says ads have ‘brought in new customers’ with highest festive sales
Chief executive said its advertising strategy ‘proves’ what it can offer customers.
Sainsbury’s, Asda, M&S – which festive campaigns actually worked?
PRWeek UK analyses how well the grocery sector’s festive campaigns performed, both in terms of UK sales and consumer favourability.
Tesco says Christmas ad 'worked really well' with sales up 6.9%
Chief executive said Tesco has got ‘licence to innovate’ on advertising strategy.
Sainsbury's ad tackles shoppers' perceptions of high prices
New Commercial Arts created the campaign.
St Luke’s raises entry-level wage by 17%
The indie agency has upped its starting salary to £30,000 following a similar move by Pablo.
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