Supermarkets News, Articles & Analysis

Read the latest Supermarkets News, Articles & Analysis at Campaignlive UK

Articles: 2245 Results

Sainsbury's "Spring fresh" by New Commercial Arts

April 12, 2024

Sainsbury's employees offer suggestions for fresh seasonal produce and meal ideas.

A farmer holds leeks in a field

Sainsbury’s staff offer dinner suggestions alongside another star cameo

New Commercial Arts created the campaign.

A wraparound ad for Aldi that claimed the supermarket offered 'Britain's cheapest Christmas dinner'

Aldi ad banned over 'cheapest Christmas dinner' claims

Sainsbury’s challenged the claims outlined in the ad.

Co-op "Proper donut" by Lucky Generals

Co-op reviews ad account

Review is in early stages.

Co-op launches The Co-op Media Network with SMG

Co-op launches UK’s 'first convenience Retail Media Network'

The Co-op Media Network brings together the supemarket’s in-house team and agency partner Threefold, part of SMG.

Ocado Price Promise TV ad screenshot 2

Ocado says ads have ‘brought in new customers’ with highest festive sales

Chief executive said its advertising strategy ‘proves’ what it can offer customers.

Stills from Waitrose, Aldi, M&S and Sainsbury’s Christmas ads

Sainsbury’s, Asda, M&S – which festive campaigns actually worked?

PRWeek UK analyses how well the grocery sector’s festive campaigns performed, both in terms of UK sales and consumer favourability.

Tesco Christmas ad

Tesco says Christmas ad 'worked really well' with sales up 6.9%

Chief executive said Tesco has got ‘licence to innovate’ on advertising strategy.

Kevin McCloud

Sainsbury's ad tackles shoppers' perceptions of high prices

New Commercial Arts created the campaign.

Team at St Luke's

St Luke’s raises entry-level wage by 17%

The indie agency has upped its starting salary to £30,000 following a similar move by Pablo.