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Retail brands News, Articles & Analysis
Read the latest Retail brands News, Articles & Analysis at Campaignlive UK
Ikea and Mother unveil shopping channel for pets
The Pet Shopping Network goes live tomorrow on TikTok.
Half of adland believes advertising has negative environmental impact
Just 12% of adland staff think ad industry has positive impact on climate, 48% feel it has negative impact.
Craig Inglis re-emerges in new CMO role
The former John Lewis marketer left Sage last year.
Argos “There’s More To Argos” by T&Pm
Argos’ Trevor apparently cooks up a restaurant-quality masterpiece for fellow brand mascot Connie, slicing and dicing in a flurry of
Wayfair “Go your own Wayfair” by Jung von Matt London
A woman’s imagination runs riot with visions of furniture on the city streets.
Currys' comical ad shows lengths its staff will go to focus on customers, not sport
The ad, which will run over a summer packed with major sporting events, was created by Abbott Mead Vickers BBDO.
M&S and Mother pump up the jam for summer fashion campaign
The film is supported by radio, print, OOH, digital display, social, CRM and in-store activity.
Very ad encourages people to free their ‘inner flamingo’
Campaign promoting the retailer’s summer fashion range was created by The Gate.
Virgin Active appoints creative shop for global brief
Brand typically works with agencies on market-by-market basis.
Jung von Matt London’s debut work is an integrated campaign for Wayfair
Ad push is third in online retailer Wayfair’s ‘Go your own Wayfair’ campaign.
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