Soft drinks News, Articles & Analysis

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Articles: 12499 Results
A man flying in the air, a can of Liquid Death for a head and eyes for nipples

Liquid Death “The Adventures of Murder Man” (in-house)

May 09, 2024

Canned water company Liquid Death has embraced the literal meaning of its name in a fake viral trailer for an

Liquid Death - a man with a can for a head

Liquid Death viral ad promotes brand via decapitation and disembowelling

Canned-water brand's products are available at Amazon UK and stores including Tesco and Co-op.

Footballers including Jack Grealish star in Pepsi Max's new global campaign

Pepsi Max global brand ambassadors take on Londoners at keepy-uppy

Work is first chapter of 'Where there's a ball there's a way'.

A man free climbs a vertical rock face

McCann Bristol and Voom documentary-style climbing spot has darkly comic twist

Promoting Voom Nutrition’s vegan sports endurance bar, Powr.

A bus covered in an ad for juice brand Tropicana and the words 'Not all oranges are the same'

Tropicana campaign highlights that ‘not all oranges are the same’

The work is part of Tropicana’s ‘It’s THAT juice’ brand platform.

Innocent "Even more innocent” OOH work with Neverland

Innocent Drinks ad 'runs out of time' to list all the fruit in its products

The work is Innocent’s first with Neverland.

Lucozade "Bring the energy" by Adam & Eve/DDB

April 15, 2024, Adam & Eve/DDB for Lucozade

Lucozade brings its Energy and Sports drinks together for the first time in its 97-year history under a masterbrand platform.

Fever-Tree 2023 annual results

Fever-Tree cuts marketing spend by 2%

The mixer brand picked Motel to run its creative account in 2022.

Diet Coke's 'Love what you love' campaign

Diet Coke replaces Kate Moss with fans in digital campaign

Updated campaign celebrates real-life Diet Coke drinkers.

A colour photo of Amelia Torode

WPP Open X hires Amelia Torode as Europe strategy chief

Amelia Torode will lead WPP’s Coca-Cola strategy across the UK and continent.