Grocery food News, Articles & Analysis

Read the latest Grocery food News, Articles & Analysis at Campaignlive UK

Articles: 13615 Results
A mouth formed from the back of a woman's hair, in an ad for Graze

Graze “Not possible. Healthy snacks you’ll actually like” by Adam & Eve/DDB

May 03, 2024

Comedian Diane Morgan becomes the voice in the back of a woman’s head, literally, in an ad promoting the surprisingly

Tesco Media and Insight Platform: Steve Edwards (left) joins from Amazon and Russell Franklin (right) from Pinterest.
April 30, 2024 by Beau Jackson

Tesco Media and Insight hires agency and client leads from Amazon and Pinterest

The newly created roles are part of Tesco's plans to grow its retail media offering.

Three boxes of Kellogg's cereal, each promoting its football training camps for kids
April 26, 2024 by Ben Bold

Kellogg's partners EFL, Man City, Celtic and Rangers for free kids football camps

Wasserman created the campaign.

a poster for yoghurt brand The Collective - pictures of yoghurt pouches and copy reading 'because kids are tough negotiators'

The Collective “Yoghurt pouches” by Joint

April 26, 2024

“Tastier than your tube crush” – The Collective uses vibrant colour and pithy copy to promote its latest range of yoghurt

A man free climbs a vertical rock face
April 24, 2024 by Ben Bold

McCann Bristol and Voom documentary-style climbing spot has darkly comic twist

Promoting Voom Nutrition’s vegan sports endurance bar, Powr.

The Collective: Hanger management for adults and kids
April 23, 2024 by Beau Jackson

The Collective OOH campaign presents yoghurt as antidote to 'hangriness'

Brand spent £2m on brand awareness campaign in 2022 and last year boosted this spend by 50%.

Iceland: New hero spot stars I'm a Celebrity star Josie Gibson
April 19, 2024 by Beau Jackson

Iceland returns to prime-time TV in new year-long campaign

Campaign by the7stars marks a new direction for the brand after handling creative in-house.

a kid on a train looking out at the UK countryside, on the table a circular box of Dairylea
April 16, 2024 by Ben Bold

Dairylea, Trainline and Channel 4 unite to get kids exploring outdoors

The campaign spans social, dynamic radio and OOH.

A burger in a bap, garnished with Heinz's pink Barbiecue sauce, against a pink background
April 15, 2024 by Ben Bold

Heinz dolls up in pink for limited-edition Barbiecue Sauce

Condiment will be promoted via owned social media and earned PR and influencer activity.

Marmite "Smugglers" by Adam & Eve/DDB

April 12, 2024, Adam & Eve/DDB for Marmite

Marmite recruits 'smugglers' to spread jars across the pond following the great 'Marmite drought' in New York.