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FMCG News, Articles & Analysis
Read the latest FMCG News, Articles & Analysis at Campaignlive UK
Half of adland believes advertising has negative environmental impact
Just 12% of adland staff think ad industry has positive impact on climate, 48% feel it has negative impact.
Kenvue appoints global creative agencies
Johnson & Johnson to sell off its remaining 9.5% stake in Kenvue.
Dettol and McCann chart spread of household germs in endearingly chaotic spot
McCann Content Studios producing debut work for brand since April win.
J2O ad pokes fun at ‘poshos’ to promote premium mocktails
The campaign was created by VCCP London.
Crisp 'N Dry goes heavy on the 'N' in first spot by Lucky Generals
Lucky Generals appointed to creative account last year.
Pringles unveils Poptopia personalised digital playground
'Pringles Poptopia' was created by Dentsu Creative and Merkle.
Lynx and Lola MullenLowe embrace weirdness and a corpse in darkly comic films
Campaign to run in UK, Turkey and Latin America.
Freemans £25m media account shortlist down to four
The brand is seeking a revamp to enhance its digital presence.
Tesco Media and Insight hires agency and client leads from Amazon and Pinterest
The newly created roles are part of Tesco's plans to grow its retail media offering.
Rise 2024 conference: marketing chiefs offer six lessons on the benefits of DEI
Annual DEI-themed event had speakers including marketing chiefs from Diageo, Lego and Procter & Gamble.
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