News, Articles & Analysis

Read the latest News, Articles & Analysis at Campaignlive UK

Articles: 404519 Results
Miranda Hipwell, CEO of Adam&Eve/DDB at the agency's office
May 20, 2024 by Gurjit Degun

Adam & Eve/DDB CEO Miranda Hipwell on moving on from 'tumultuous' 2023

Adam & Eve/DDB's chief executive, Miranda Hipwell, is bringing an air of openness and equanimity to her role as she

Clockwise from top left: Hannah Astill, Charlie Carpenter, Rania Robinson, Nick Louisson, Andrew Mortimer, Vlad Komanicky and Pedro Martins.
May 20, 2024 by Beau Jackson

What does the Pitch Positive Pledge mean in practice?

On its two-year anniversary, for some the pledge is having the desired effect but others, intermediaries included, find the landscape

An image of the Financial Times ad campaign from 2021. It reads "To this new world, "Let's not go back to a past which wasn't working anyway".
May 20, 2024 by Shauna Lewis

The Financial Times appoints lead creative agency for key 2024 campaign

The Brooklyn Brothers previously created hero campaigns for the FT.

Lucy Jameson smiles into the camera
May 20, 2024 by Lucy Jameson

I feel therefore I do: why ads should appeal to the 'lizard brain'

Advertising’s obsession with tech can come at the expense of emotional engagement. And that can lead to homogeneous, boring ads,

A couple watching Freely TV in the back of a London cab
May 20, 2024 by Ben Bold

Freely debut campaign sees people having 'big moments on big TVs anywhere there's wifi'

Wifi-enabled service launched on 30 April.

Arsenal ad

Arsenal FC "The year of the cannon" by Weirdo

Added 5 hours ago

Arsenal Football Club is promoting the return of the cannon symbol to its home shirts with a campaign created by

Inclusive marketing
May 20, 2024

Inclusive marketing: Be better so you can do better

Find out how to commit to inclusivity in an authentic and actionable way in Campaign and Media Week’s latest podcast

IBD ad

The Catherine McEwan Foundation "A sh*t idea" by MadeBrave

Added 5 hours ago

A charity dedicated to supporting individuals living with inflammatory bowel disease (IBD) has unveiled an out-of-home and digital campaign created

Man holding swords

Wilkinson Sword “The blade masters since 1772” by Pablo

Added 5 hours ago, Pablo for Wilkinson Sword

Wilkinson Sword targets the younger generation in these three humorous ads, flexing its 250-year expertise in blades.

The project is designed to help overcome stereotypes about dads and father figures
May 20, 2024 by Marianne Calnan

Campaign Against Living Miserably and The Or tackle Father’s Day stereotypes

Artists have redesigned Father’s Day cards to showcase positive messaging about dads.