The latest evolution in ad performance is here. AI. Attention metrics. Social verification. These tools are transforming how advertisers optimise media to drive business outcomes.
Attracting and maintaining users’ attention in a fragmented digital world is full of risks. And maximising your digital investments isn’t easy either. So how can advertisers make meaningful connections without wasting ad spend or tarnishing brand reputation?
Join us to explore this crucial issue in a morning of content on Wednesday 8 May 2024, from 8.30am, in-person at The Ballroom at The Londoner, Leicester Square, or online from 9.25am.
The session, DV Impact: UK - Protection, performance, outcomes, is part of DV’s IMPACT series which takes a deep dive into the ad verification journey – from media protection to performance delivery.
Must-see content includes:
Supercharge your advertising performance to drive outcomes
As brand marketers, the tools that empower you to reach people are ever-changing. AI is transforming how we optimise media. Attention metrics are now crucial to performance with stricter privacy regulations and a shift away from cookie-based targeting. These tools are reshaping how we plan, execute and measure campaigns. Yet, quality remains critical to building trust and helping to preserve access to free content. So how can brands supercharge ad performance while maintaining brand safety?
Led by Campaign’s UK editor-in-chief Gideon Spanier, a panel of experts explores:
- In what ways is AI reshaping media and marketing?
- How can brands use attention metrics to improve advertising performance?
- How has ad verification evolved and how can brands protect themselves?
- What role does attention and AI play in the future of media?
- How are brands defining business outcomes?
Speakers so far:
- Olya Dyachuk, global media and data director, Heineken
- Harriet Perry, Chief Media and Partnerships Officer, Omnicom Media Group UK
- Lucia Mastromauro, managing director, Acceleration, WPP
- Jo Parrish, digital marketing lead, Starcom
- Nick Reid, SVP and managing director EMEA, DoubleVerify
The need for social verification
Until recently, performance may have driven most of your social media investment decisions. But in a digital world filled with mis- and dis-information, the quality of the content you're buying is more important now than ever. Walled gardens, however, are creating transparency by opening up to third-parties. And these tools can help you measure brand safety and suitability. But how can you meet consumer expectations while protecting brand reputation?
This panel, led by Campaign’s UK editor-in-chief Gideon Spanier, explores:
- How can verification maximise your brand’s advertising performance on social media?
- How can you leverage comprehensive coverage and consistent measurement standards to optimise media quality across social platforms?
- How do you use third-party tools to measure brand suitability and build those results into your success metrics?
- How do you respond to shifting consumer demands and challenges, from brand reputation and privacy regulations to mis- and dis-information?
Speakers so far:
- Chrisa Chatzisavva, partner, Mindshare
- Brook Minto, global media director, Haleon
- Rob Cootes, VP social, DoubleVerify
More speakers to be announced!
Nick Reid, senior vice president and managing director EMEA at DoubleVerify, says: “As the digital world becomes increasingly complex, it’s more important than ever for marketers to navigate the delicate balance between protecting brand reputation online and maximising campaign performance. Our session offers expert insights into how to optimise the latest tools such as AI, attention metrics and social verification to drive business outcomes, the role of attention and AI in the future of media and how to measure brand suitability.”
Join us in-person for breakfast and networking from 8.30am or online from 9.25am. Spaces for the in-person event are limited: click here to apply for a place.