ITV boss McCall slams 'arbitrary, ineffective' pre-9pm junk food ad ban plan
ITV's chief executive Carolyn McCall has criticised a possible ban on advertising foods high in fat, salt and sugar on TV before the 9pm watershed - but said commercial broadcasters must prove they are "allies" in the fight against obesity.
Sign in to continue
Need to activate your membership?
Campaign Members
Click here >>
Marketing Society Members
Click here >>