Seven out of ten customers would boycott a brand that mishandled their data

Most customers (69%) would completely boycott a brand if it repeatedly showed no regard for protecting customer data, a YouGov survey reported.

by Emily Tan

Sign in to continue

Reset password: Click here

Call: 020 8267 8121

To receive full access to Campaign's content including:

Unrestricted access to all The Information and The Knowledge content
Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work
Regular data-led insight reports from Campaign AI, our business intelligence tool

Subscribe today to access:

Unrestricted access to our most popular content including the School Reports 2024
Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
Leading insights from Campaign’s award-winning editors

Campaign Members
Click here >>

Marketing Society Members
Click here >>