McDonald's CMO: 'we suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.

by Nicola Kemp

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: [email protected]

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Subscribe to The Knowledge

To receive full access to Campaign's content including:
  • Unrestricted access to all The Information and The Knowledge content
  • Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Camapign's Best Places to Work
  • Regular data-led insight reports from Campaign AI, our business intelligence tool

Subscribe now

Campaign's School Reports 2024 are out now

Subscribe today to access:

  • Unrestricted access to our most popular content including the School Reports 2024
  • Essential round-ups such as Movers and Shakers, Pitch Update and the Question of the Week
  • Leading insights from Campaign’s award-winning editors

Subscribe now

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>