When Dove got 'real': a potted history of a brand turnaround

Dove was once your run-of-the-mill personal care advertiser, but more than a decade ago it struck a chord, and marketing gold, with a campaign that subverted the often ridiculously unattainable aspirations of toiletries advertising. Here, Marketing traces some of the highlights in Dove's ongoing quest to redefine the ad world's notion of 'beauty.