Bacardi News, Articles & Analysis
Read the latest Bacardi News, Articles & Analysis at Campaignlive UK
Communisis buys point-of-purchase marketing specialist
The deal adds $25m in revenue and gives the business access to the US market.
Patron pop-up serves historic margaritas
The tequila brand is celebrating International Margarita Day.
Bombay Sapphire creates Spanish greengrocer for foodie experience
Tapas and cocktails will be served in the vibrant pop-up.
Grey Goose combines music and food for pop-up series
The brand is partnering musician Rina Sawayama and British-Filipino chef Luke Selby.
Are the new HFSS rulings an opportunity for the industry to self-regulate?
Industry insiders discuss the pros and cons of adapting the Portman Group model.
London Cocktail Week celebrations continue
London Cocktail Week has opted for a month-long format for the second time.
Bacardi Rum signs up Maya Jama for music series
Sessions will include interviews, performances and cocktail-making demonstrations.
Bacardi to hold series of experiences for London Cocktail Month
The events will be held in partnership with several of Bacardi’s brands.
St-Germain opens Broadway Market pop-up bar
The campaign includes bar terrace takeovers to support the on-trade sector.
Watch: Just Eat reinforces rebrand and restaurant diversity at Taste of London
Just Eat, Laurent Perrier and Bacardi are among the brands to partner with food fest Taste of London.
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